[July 09, 2026]

AI Adoption Accelerates, Driving Financial Advisor Loyalty, JD Power Finds

Artificial intelligence (AI) adoption is heavily influencing financial advisors' perceptions of their firms, transforming how they serve clients and grow their practices, according to the JD Power 2026 U.S. Financial Advisor Satisfaction Study,^SM released today. Over the past year, active use of AI tools jumped to 73% among employee advisors (up from 44% last year), while adoption among independents, though rising, still lags at 42% (up from 19% last year).

"We're now seeing AI move beyond the buzz and start to fundamentally change how advisors manage their practices and evaluate their firms' ability to support their continued growth," said Mike Foy, managing director of the wealth management practice at JD Power. "When AI is rolled out smoothly, with proactive communication and effective training, advisors can take hours back from compliance and administrative work and reinvest that time in clients and new business development. The firms that get that formula right are the ones seeing the biggest gains in satisfaction, loyalty and productivity in their advisor populations."

However, AI's impact does not occur in isolation. The latest results show that advisor teaming, particularly in the independent channel, along with stronger mentorship and succession planning, are also critical strategies firms are deploying to address an aging advisor workforce and high attrition rates among newer advisors.

Following are some key findings of the 2026 study:

• AI becomes key factor in investment advisor experience: The average overall satisfaction score for employee advisors is 632 (on a 1,000-point scale) and the average score for independent advisors is 688. Those scores jump to 781 among employee advisors and 826 among independent advisors when they use AI tools provided by their firms and find them to be effective. Advisors actively seeing benefits from AI are also significantly more likely to stay loyal to their current firm and to agree that their firm gives them the opportunity to grow income over time.

• Effective AI integration drives real-world performance improvement: Advisors who rate their firm's AI tools as "very effective" consistently report stronger outcomes and a shift in how they spend their time, with more time devoted to client meetings, client service and new business growth. Keys to "very effective" AI deployments include well managed technology rollouts, proactive advisor communications and effective training.

• Teaming among independent advisors increases client focus and satisfaction: Teaming is gaining momentum among independent advisors, particularly those under age 50, as more independents adopt structures historically associated with large employee firms. Industry-wide, 40% of employee advisors and 35% of independent advisors are now working as part of teams.Among advisors under 50, 49% of independent advisors are now working on teams. Satisfaction also peaks among teams with three or four advisors, suggesting that mid-size teams strike the right balance between scale, collaboration and client-facing focus.

• Advisor tenure shapes mentorship and succession needs: Newer advisors prioritize client-retention support, while veteran advisors focus on practice valuation as they prepare for transition or retirement. Advisors also suggest that mentorship programs have become less effective over time, with the decline most evident among early-career advisors in the employee segment, even as failure rates for new advisors remain high.

Index Ranking

Among employee advisors, Stifel ranks highest in overall satisfaction for a fourth consecutive year, with a score of 812. Raymond James & Associates (775) ranks second and Edward Jones (750) ranks third.

Among independent advisors, Commonwealth ranks highest in overall satisfaction for a 13th consecutive year, with a score of 790. LPL Financial (744) ranks second and Raymond James Financial Services (720) ranks third.

To view the complete visual rank charts, visit: http://www.jdpower.com/pr-id/2026059

The U.S. Financial Advisor Satisfaction Study measures satisfaction among both employee advisors (those who are employed by their broker dealer) and independent advisors (those who are affiliated with a broker-dealer but operate independently) based on six key dimensions (in alphabetical order): compensation; firm leadership and culture; operational support; products and marketing; professional development; and technology.

The 2026 study is based on responses from 4,503 employees and independent financial advisors and was fielded from December 2025 through April 2026.

For more information about the U.S. Financial Advisor Satisfaction Study, visit https://www.jdpower.com/business/u-s-financial-advisor-satisfaction-study/.

About JD Power

JD Power delivers mission-critical data, analytics and intelligence that help businesses improve customer experience and operational performance with confidence and clarity. Using proprietary, comprehensive data-including millions of consumer interactions and authoritative automotive datasets-combined with advanced analytics, artificial intelligence and deep industry expertise, JD Power enables leaders to respond to market shifts, make smarter decisions and drive measurable performance improvements.

As an objective source of deep insight into real-world customer interactions with brands and products, JD Power provides the independent intelligence organizations need to anticipate change, strengthen customer engagement and advance growth. Learn more at JDPower.com.

About JD Power and Advertising/Promotional Rules: www.jdpower.com/business/about-us/press-release-info

View source version on businesswire.com: https://www.businesswire.com/news/home/20260709933434/en/

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