[June 24, 2026]

Best Buy introduces RGB LED TVs to stores nationwide, ushering new era of home theater

The most significant advancement in TV technology in more than a decade is now available at Best Buy stores nationwide. Through exclusive partnerships with Samsung, Sony, LG, TCL and Hisense, Best Buy is the only national retailer where customers can shop RGB LED TVs and see color and brightness never before possible, from anywhere in the room.

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Best Buy introduces RGB LED TVs to stores nationwide, ushering new era of home theater

The arrival of RGB LED TV comes at an important moment for customers, as more than 48 million televisions were purchased in 2020.¹ With most TVs being replaced every five to seven years, millions of households are beginning to consider their next TV upgrade. To get ready, Best Buy trained and certified more than 15,000 Blue Shirts on the new technology, in partnership with the leading home theater brands.

Best Buy is also creating a seamless end-to-end experience for customers who buy a new RGB LED TV. Customers will get free delivery and installation, including mounting, as well as free haul-away of their current TV with most RGB LED TV purchases.

"RGB LED is the biggest leap in TV technology since OLED arrived in 2013. It is not just a spec change - the colors are physically produced differently, and it's something you'll notice immediately," said Jason Bonfig, incoming CEO and chief customer, product and fulfillment officer at Best Buy. "As customers are ready for a new TV, we're ready to show thm Best Buy is the best place to experience RGB LED TVs."

Shop and experience RGB LED TVs at Best Buy

As shoppers begin to upgrade and replace their TVs, Best Buy has built an experience for its customers they won't find anywhere else - bringing together the industry's leading RGB LED TV brands, thousands of specially-trained experts across the country, free delivery and installation, and more.

• Exclusive national retail partner: Best Buy is the only national retailer where customers can experience and shop RGB LED TVs from Samsung, Sony, LG, TCL and Hisense - in stores, on the Best Buy App and on BestBuy.com.

• Experience RGB LED TVs in store: Customers can find RGB LED TVs now on display in nearly every Best Buy store, with screen sizes starting at 50 inches and extending into Best Buy's XXL TV lineup, including 116-inch displays.

• Expert support: In partnership with leading RGB LED TV brands, Best Buy has trained and certified more than 15,000 Blue Shirts nationwide on the new technology to help customers find the right TV for their home.

• Easy upgrade: Best Buy customers can receive free delivery, installation and mounting, in addition to haul-away of their old TV, with all RGB LED TV purchases - making it easier than ever to upgrade.

RGB LED technology: Color and brightness never before possible

RGB LED is more than the latest TV technology - it's a new standard for the viewing experience. By combining thousands of precision dimming zones with dedicated red, green and blue LEDs, RGB LED TVs deliver more lifelike color, higher brightness and enhanced clarity for a truly immersive experience.

• Lifelike color: RGB LED TVs can produce nearly 76% of colors the human eye can see - unlocking richer, more accurate and lifelike images customers don't experience on current TVs.

• Brightness: RGB LED TVs are the brightest TVs on the market. Independent control of red, green and blue LEDs enables more precise brightness, creating deeper contrast and greater dynamic range.

• Wide viewing angles: Virtually every seat in the room, from any angle, will get the same excellent picture quality, color and brightness.

• Clarity: Advanced processing uses AI upscaling that enhances color and content for a sharper, more detailed viewing experience.

¹Circana, LLC, Retail Tracking Service, Unit Sales, 52 WE Jan 9, 2021

About Best Buy

Best Buy (NYSE: BBY) is the world's largest specialty consumer electronics retailer. Our purpose is to enrich lives through technology, which we do by providing our customers a unique mix of advice, products and services in our stores, online, and in homes. Our expert associates advise customers on our curated assortment of the latest, name-brand technology, while our highly trained services teams help with designs, consultations, delivery, installation, tech support and repair. We are a leader in corporate responsibility and sustainability issues, including through the Best Buy Foundation's nationwide Best Buy Teen Tech Center^® network and the significant role we play in the circular economy through repair, trade-in and recycling programs. We generated $41.7 billion of revenue in fiscal 2026, operate more than 1,000 retail stores in North America, and have more than 80,000 employees. For more information, visit corporate.bestbuy.com and investors.bestbuy.com.

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