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Notions Marketing Goes Live on Virto Commerce, Unlocking 24/7 Self-Service for Thousands of RetailersLOS ANGELES, June 10, 2026 /PRNewswire/ -- Virto Commerce, a global leader in B2B ecommerce solutions, announces the successful launch of a modern B2B self-service platform for Notions Marketing, an international distributor of arts and crafts supplies serving thousands of independent retailers and large retail chains.
Notions Marketing cuts wholesale order processing time from 4 Hours to 5 minutes with Virto Commerce Delivered in partnership with systems integrator Luminos Labs, the new platform replaced a rigid legacy system that had long held the business back—and went live without disrupting a single active customer. Notions Marketing manages an extensive catalog of fabrics, notions, and crafting essentials across a global wholesale customer base. For years, their ecommerce platform simply could not keep pace. Customers had to call or email to place orders. Contract pricing only appeared at checkout. Catalog restrictions were communicated manually by sales reps. And because the site required a login to browse, new buyers could not find it through search engines at all. The business needed a platform that could do more—without throwing away what already worked. A Platform Built for Wholesale, Not Adapted from B2C Virto Commerce and Luminos Labs delivered a scalable B2B portal tailored to the realities of high-volume wholesale distribution. The team built 20+ targeted extensions across Virto's modular platform—spanning Orders, Search, Pricing, Customer, and Inventory—without touching the platform's core. That means future updates and new capabilities can be adopted without refactoring custom code. Key integrations include real-time ERP connectivity for live pricing and inventory, inRiver PIM for product data sync, Authorize.net for PCI-compliant payment processing, Klaviyo for automated email, UPS or address validation, and Azure AD for single sign-on through the "My Notions" portal. Bulk ordering—once a manual, error-prone process—now supports CSV import, barcode scanning, quick order by SKU, and saved purchasing lists. What used to take 2 to 4 hours by phone or email now takes about 5 minutes online. "Virto Commerce wasn't just a technology vendor for us, they were a true partner throughout the entire transformation." Zero Legacy Limits and a New Way to Win Customers The platform preserves over 90% of the functionality Notions Marketing relied on from their legacy system—while opening capabilities that simply weren't possible before. Customers can now self-register, browse with contract-based pricing automatically applied, manage their organizational accounts, and check out in one step. Seasonal restocking, which once required back-and-forth with support, is now handled in minutes using "purchased before" filters and saved lists. The storefront is also now publicly accessible without a login—fully indexed by search engines and open to prospective buyers browsing organically for the first time. That's a new customer acquisition channel the old platform could never support. And the architecture is ready for what comes next. Virto's composable Commerce Innovation Platform fully supports expansion into B2C, multi-site operations, international storefronts, and multi-brand scenarios—without requiring another replatforming project. "Notions Marketing shows what's possible when composable architecture meets a team that knows its customers. We're proud to support their growth." About Virto Commerce Learn more at virtocommerce.com. About Notions Marketing About Luminos Labs
SOURCE Virto Commerce 
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