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NIQ (NYSE: NIQ) Unveils Six New AI-Powered Capabilities at C360, Executing on Its Vision for Agentic CommerceNielsenIQ (NYSE: NIQ) today unveiled six new AI-powered capabilities at C360, the company's flagship client and industry event, marking a major milestone in the execution of NIQ's AI strategy. The new capabilities help brands, retailers, and other organizations operationalize trusted market intelligence across enterprise workflows, AI environments, and the emerging world of agentic commerce. NIQ's AI value creation strategy is built on two foundational principles:
Together, these principles reinforce NIQ's position as the trusted intelligence infrastructure powering the future of commerce. "Clients are looking for access to trusted, granular intelligence in whatever way works best for them," said Troy Treangen, Chief Product Officer at NIQ. "Whether through NIQ applications, AI assistants such as NIQ Optiq, connected enterprise workflows, or governed integrations with leading AI technologies such as ChatGPT, Claude, and future frontier models, our new capabilities are designed to meet clients where they are and help them access NIQ's trusted, proprietary market intelligence seamlessly and securely wherever decisions are made." Accelerating AI Innovation to Serve Clients The following capabilities, announced at C360, are the first wave of AI innovations enabled by NIQ's trusted data and intelligence:
Enabling the Future of Agentic Commerce While these new capabilities address how clients unlock value from AI today, NIQ's Commerce Intelligence pillar focuses on helping clients prepare for a future where AI increasingly influences product discovery, recommendations, purchasing decisions, and measurement. This innovation is being advanced through our AI Commerce Lab, NIQ's public innovation venue focused on developing the intelligence, measurement, standards, and ecosystem capabilities required for the future of agentic commerce. "Across our client conversations, we consistently hear the same challenge: organizations are investing heavily in AI but often struggle to operationalize it at scale," said Liz Buchanan, President of North America at NIQ. "The innovations announced at C360 are designed to help close that gap by provding trusted intelligence, practical AI solutions, and the capabilities organizations need to turn AI ambition into measurable business outcomes." Built on NIQ's Global Data Advantage NIQ's AI strategy builds on the company's unmatched global data footprint, including:
Additional information about the ConnectAI Suite, NIQ Optiq, NIQ Optiq Mobile, NIQ Optiq Bridge, NIQ Connected Content, NIQ Cadence, Commerce Intelligence, and the Commerce Lab will be shared throughout C360. FAQs What did NIQ announce at C360 2026? NielsenIQ (NIQ) announced six new AI-powered capabilities at its C360 2026 event, designed to help organizations operationalize trusted market intelligence across enterprise workflows, AI environments, and emerging agentic commerce use cases. What are the six new AI-powered capabilities from NIQ? The six new capabilities introduced by NIQ are:
What is NIQ's AI strategy? NIQ's AI strategy is built on two principles:
What is agentic commerce? Agentic commerce refers to a future state of commerce in which AI agents actively influence and automate product discovery, recommendations, purchasing decisions, and performance measurement across digital ecosystems. How do NIQ's new capabilities support agentic commerce? NIQ's new capabilities enable organizations to:
What is NIQ Optiq? NIQ Optiq is NIQ's next-generation AI insights assistant and agent platform that delivers trusted market intelligence directly into decision-making processes, enabling faster and more informed business actions. What is the ConnectAI Suite? The ConnectAI Suite is NIQ's foundation for AI data integration, enabling organizations to embed NIQ's trusted intelligence into enterprise systems, workflows, and AI-enabled business processes. How does NIQ integrate with AI platforms like ChatGPT or Claude? NIQ supports governed integrations that allow its proprietary market intelligence to be accessed securely within leading AI platforms, enterprise applications, and custom workflows. What business challenges do these AI capabilities address? NIQ's capabilities help organizations:
What industries can benefit from NIQ's AI capabilities? NIQ's solutions are designed for:
What is NIQ's Commerce Lab? The NIQ Commerce Lab is a public innovation initiative focused on developing the intelligence, measurement standards, and ecosystem capabilities needed for the future of agentic commerce. What data powers NIQ's AI capabilities? NIQ's AI solutions are built on one of the world's most comprehensive datasets, including:
How do NIQ's capabilities help enterprises operationalize AI? NIQ enables enterprises to move from AI experimentation to execution by embedding trusted intelligence into:
What makes NIQ's AI approach unique? NIQ differentiates itself through:
About NIQ NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™-helping brands and retailers understand what consumers buy, why they buy it, and what to do next. For more information, please visit www.niq.com. All product and company names are trademarks™ or registered® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them. #NIQ-General
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