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Acclaimed Creators Rhett & Link Join Agentio as Strategic AdvisorsAs early adopters of Agentio's platform, the duo will help create new monetization paths for the next generation of digital talent NEW YORK, Oct. 7, 2025 /PRNewswire/ -- Agentio, the first ad platform for creator content, today announced that acclaimed Creators and hosts of Good Mythical Morning, the most-watched daily morning show on the internet, Rhett McLaughlin & Link Neal (best known as Rhett & Link) have joined the company as advisors. Building upon the duo's longtime presence on YouTube, McLaughlin and Neal recognize Agentio's potential to unlock scalable brand partnerships, giving advertisers an LLM-native way to buy into the trusted creator media space. This strategic collaboration focuses on driving the adoption of Agentio's platform across the creator economy. As advisors, McLaughlin and Neal will spotlight the value of Agentio's model to creators and educate the world's leading marketers about the benefits of this technology for brand partnerships. The duo will also contribute to the development of Agentio's product roadmap and engage in joint speaking engagements to further the company's mission. "Agentio was built to solve the historically fragmented process of connecting brands with creators, starting on YouTube," said Arthur Leopold, co-founder and CEO of Agentio. "Digital ad spend is expected to hit $600 billion worldwide this year – and we're focused on shifting more of that toward creator budgets. Since YouTube is the first great frontier for building authentic audiences and gaining consistent revenue, it only makes sense that we partner with two of the platform's most iconic creators as part of our growth strategy." McLaughlin and Neal have built one of YouTube's most successful franchises with Good Mythical Morning, now in its 14th year, among an array of digital-first comedy, variety, culinary, and gaming shows that draw audiences comparable to their peers in broadcast and cable TV. Since using Agentio as early adopters, they've launched high-impact, long-term campaigns with premium brands like DoorDash, Mint Mobile, Olipop, Bombas, Graza, Ozlo, and others. By leveraging the duo's expertise, this partnership could have the potential to attract thousands of new creators and hundreds of new brands to Agentio's platform. "Partnering with top brands we can get behind has lways been a priority for us," said Neal. "Agentio has helped our channels connect with some of the best consumer brands out there – including names we've never seen advertise on YouTube before. Like a lot of other top creator companies, we've seen the limited pool of influencer marketing budgets as a constraint on growth, but thanks to Agentio's next-gen, AI-powered platform, we're now unlocking new revenue sources and relationships with brands who are taking their very first shots with creators." While advertisers recognize the immense opportunity of working with creators, the process of connecting brands to talent is messy, archaic, and inefficient. Agentio's platform streamlines every step of the creator ad process – from intelligent creator-brand matching to content briefing, approvals, and real-time performance tracking. "The collaborative process is simple and painless," said McLaughlin. "We helped set the standard for what's needed in the creator monetization space, and we've seen many tools come to a standstill in the past. With Agentio, we're spending less time managing logistics and more time doing what we love – creating great content that leads to long-term brand partnerships. It's clear to us that Agentio will be the platform that finally transforms the creator-advertising space." Today's partnership represents another significant milestone in the company's growth journey. With over $1 million in weekly creator deals and nearly 100 new brand customers, Agentio is establishing itself as the category-defining platform for scaled creator monetization and frictionless brand sponsorships at scale. In March, the company also expanded its collaboration with YouTube to scale branded content opportunities with advertisers on its short-form video format, Shorts.
About Agentio
About Mythical
About Rhett & Link
Website: mythical.com/about
SOURCE Agentio 
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