CultureFly Named as Flagship Merchandise Partner for Breakout Roblox Title 'Dandy's World'

Dandy's World to launch a global merchandise program across retail, e-commerce, and in-game platforms in 2025.

NEW YORK, Aug. 13, 2025 /PRNewswire/ -- CultureFly has been named the flagship merchandise partner for Dandy's World, the breakout Roblox title created by BlushCrunch Studio. Under this new partnership, CultureFly will develop and distribute a full range of licensed products, including plush, toys, apparel, accessories, and more, across major retail and digital platforms.

CultureFly will also launch and manage the brand's dedicated e-commerce storefront, delivering a comprehensive, end-to-end fan experience. Products will be available online and at leading retailers, including Walmart, Target, Amazon, Five Below, and others.

"I never imagined my ideas and artwork could inspire such a passionate and creative community," said Qwelver, the creator of Dandy's World. "CultureFly really gets what these characters mean to our fans, and that's why partnering made so much sense."

"We're thrilled to partner with BlushCrunch Studio to build a cross-platform erchandise experience that meets fans wherever they are online, in-store, or in-game" said Courtney Kaadi, Director of Licensing at CultureFly. The first wave of products is expected to debut in 2025.

About Dandy's World
BlushCrunch Studio is an independent studio best known for Dandy's World, a vibrant, character-driven survival game on Roblox. Created by Qwelver, the game blends stylized mascot horror survival with team-based social gameplay. Since its launch, Dandy's World has grown into a global fandom and recently surpassed 4 billion plays.

https://dandysworld.gg

About CultureFly
CultureFly is a leading creator of officially licensed products for pop culture fans. With a fully integrated approach to product development, manufacturing, retail, and e-commerce, CultureFly delivers immersive fan experiences through collectible merchandise, subscription boxes, and custom programs for top entertainment properties.

https://culturefly.com

Media Contact: [email protected]

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SOURCE CultureFly

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