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Iterable Unveils Iterable Nova™ A New AI Agent to Power Moments-Based MarketingIterable, the AI-powered communication platform, today unveiled Iterable Nova at its flagship conference, Activate Summit 2025. Nova is a groundbreaking, agent-based system that will act as a built-in advisor, delivering prescriptive recommendations, translating complex data into clear insights, and adapting to business goals in real-time. Users will interact with Nova in a dialogue-driven, real-time experience to surface insights, ask questions, and explore performance-from campaign KPIs to audience benchmarks-without digging into dashboards. Instead of configuring every detail, marketers will define a desired goal-like increasing purchases or reducing churn-and Nova dynamically orchestrates the steps to get there. "The gap between how consumers engage and how marketers operate has never been wider. The traditional campaign-centric model forces brands into rigid calendars and batch workflows that fail to meet customers in their moments of need," said Andrew Boni, CEO and co-founder of Iterable. "Today, we're changing that reality with our Nova announcement. We will empower marketers to break free from the traditional marketing model and step into a new era of real-time, one-to-one engagement-powered by AI, grounded in data, and built for how today's consumers behave. Nova won't be just an upgrade to our platform-it will be a reinvention of what marketing can be." Unlike legacy platforms retrofitting AI into outdated systems, Iterable was purpose-built to unlock the full potential of AI-powered marketing. Iterable Nova will leverage Iterable's flexible data model, real-time infrastructure, and cross-channel foundation to deliver more predictive, accurate, and effective decisions. With transparent, explainable AI that's customized to a brand's voice and priorities, plus full visibility across the customer journey, Iterable will offer what others can't-a cloud-native architecture desiged from the ground up for intelligent automation that truly performs. The Iterable Nova Advantage: The AI Agent-Powered Experience that Transforms Marketing Purpose-built for performance, Nova will empower marketers to drive results in real-time and turn every moment into measurable impact. With Nova, marketers will: Accelerate Results: Nova will transform marketing goals into automated, revenue-driving action. Simply identify a goal, like boosting repeat purchases by 15%, and Nova will do the rest: analyzing data, identifying key segments, and launching optimized, multi-channel campaigns. What used to take days now happens in minutes-with no manual lift. Stay on Track and Ahead of the Curve: Nova will keep marketing programs aligned to business objectives-proactively, intelligently, and without disruption. It will continuously monitor performance and system health, flags risks before they escalate, and recommends real-time adjustments to stay on course. Scale Smarter: Nova will build and deploy personalized journeys across email, SMS, and in-app-tailored by user, optimized by channel, and delivered at the perfect time. Improve Performance and Execution: Nova will drive smarter decisions, faster. It will automate next-best actions based on real-time experiments, predictive signals, and defined outcomes. More than a recommendation engine, Nova will act as a co-strategist-learning and optimizing every decision, journey, and outcome to fuel sustained growth. New Platform Capabilities Also Debuted at Activate Alongside Nova, Iterable unveiled several platform enhancements to accelerate marketing performance:
Visit www.iterable.com/whatsnew to explore the full set of new capabilities, request a demo, and discover how AI-powered marketing can transform your customer engagement strategy. About Iterable Iterable is the AI-powered communication platform that organizations trust to build deeper customer relationships through personalized, real-time engagement. With Iterable, leading brands like Priceline, Fabletics, Blockchain, and GitLab deliver seamless cross-channel experiences by turning data into action and continuously optimizing for maximum impact. Because the future of marketing isn't about sending more campaigns-it's about creating moments that matter. Learn more at www.iterable.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250402556728/en/ |
