[April 02, 2025]

CallRail Debuts Voice Assist, the AI Assistant that Handles Leads 24/7

CallRail, the lead engagement platform, today announced the launch of Voice Assist, an AI assistant powered by the latest generative AI capabilities designed to ensure businesses never miss a lead. Voice Assist engages callers in natural, real-time conversations, handling routine tasks, utilizing best-in-class purpose-built voice agentic AI and LLMs, ensuring businesses capture more leads and maximize the value of every call.

Voice Assist transforms missed calls into business growth through the power of AI - answering calls and screening leads after hours or when your team is focused on other customers. With 24/7 coverage, SMBs and agencies can drive more revenue, knowing every call will be answered. Additionally, they can extend ads and receive calls or messages beyond business hours without worrying about missing the leads, leading to lower cost per lead (CPL) and improved site rankings.

"At CallRail, we believe that the adoption of AI is only sustainable if it delivers real business impact," said Ryan Johnson, CPO at CallRail. "Across our platform of over 225,000 businesses, over 50 million customer calls go unanswered each year - representing not only lost revenue, but loss of the hundreds of millions of dollars businesses and agencies who serve them invest to attract these leads. We created Voice Assist to ensure no lead is ever lost. Voice Assist seamlessly integrates into the CallRail customers' platform, easily leveraging call and attribution history to better train the agent and call flows. Additionally, businesses have access to over 50 integrations to ensure proper routing of customers and follow-up information. Its setup and growth on autopilot."

Unique features of Voice Assist include:

• Faster onboarding for quicker ROI. Traditional voice AI products require businesses to supply detailed documentation and standard operating procedures at the outset, as they would when training a new employee. Voice Assist is the only virtual agent that gives you the option to train itself using past call and attribution data and website content from your business without any extra steps needed for set up. As calls and leads are reviewed, you or your gency can fine-tune responses to ensure continuous improvement in handling lead inquiries and customer interactions. You can also define when calls should be answered (e.g. after three rings) and which calls can and cannot be answered (e.g. only calls to certain departments or from specific campaigns or keywords).
• Authentic, realistic interactions. Voice Assist reads caller intent and adapts to tone, allowing it to be empathetic, professional or direct, all with industry leading low latency for a seamless experience. Additionally, it's able to capture all relevant lead details and assess when an inquiry should be transferred to a human after hours agent.
• Seamless handoffs from AI to employees. Voice Assist streamlines client interactions with automated intake forms, transcriptions and call summaries, ensuring businesses always have a clear understanding of every conversation. Seamlessly integrated into CallRail's platform, Voice Assist places this valuable new data alongside the insights businesses already rely on - delivering a unified, data-driven approach to call management. Inbound call data, tags and summaries can sync directly into CRMs like HubSpot, Salesforce and Clio. Additionally, it keeps businesses informed in real time via email, text or even emergency alerts to ensure businesses react with the proper urgency.
• Automated Text Follow Up. AI-generated follow-up texts reduce manual effort even further, ensuring every lead gets an immediate response. Automatically sending scheduling links and personalized messages eliminates follow-up delays, boosts efficiency and creates a seamless, trustworthy booking experience for leads.

A win-win for agencies and their SMB clients

For agencies, the ability to increase lead conversion will improve client ROI by as much as 20%. Additionally clients can run ads after business hours without worrying about wasting budget or poor rankings due to unanswered calls. With Voice Assist, lead capture and conversion rates improve with the ability to market 24/7, bringing in increased revenue for both the ad agency and its SMB customer.

"As an agency serving thousands of businesses, we ensure the technology we recommend is reliable and valuable," said CJ Keepes, VP of Client Services at Logical Position. "We have been testing Voice Assist for our own calls - and have been really impressed. We can see its potential for our clients to use this as a smarter way to capture every opportunity, day or night."

Voice Assist is available in a limited beta. To learn more or request to join the beta, visit callrail.com/voice-assist.

About CallRail

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail's AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

CallRail has grown from the G2 top-rated inbound call tracking solution to include Form Tracking, Conversation Intelligence®, Premium Conversation Intelligence™, Convert Assist and Voice Assist. CallRail's award winning platform integrates with dozens of leading marketing and sales software, and offers affiliate, agency, and technology partnership opportunities, helping businesses earn, grow, and build with CallRail. For more information, visit http://www.callrail.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250401257635/en/

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