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As the Global Internet of Behavior Market Evolves, it Holds Significant Potential for Transforming Various Industries By Harnessing the Power of Data-Driven Behavioral InsightsDUBLIN, Jan. 18, 2024 /PRNewswire/ -- The "Global Internet of Behavior Market" report has been added to ResearchAndMarkets.com's offering. The global market for internet of behavior is expected to increase from $300.1 billion in 2023 to $869.3 billion by the end of 2028, with a compound annual growth rate (CAGR) of 23.7% during the forecast period of 2023-2028. The Internet of Behavior (IoB) is a fascinating and evolving field that brings together technology, data analytics and behavioral science to understand and influence human behavior. As it continues to develop, it holds the potential to transform various aspects of people's lives, from marketing to healthcare and beyond. It also underscores the importance of ethical considerations and responsible data practices to ensure that the benefits of IoB are realized without compromising individual privacy and rights. Moving forward in this data-driven world, finding the right balance between innovation and ethics will be paramount. The global IoB market is a rapidly growing sector that leverages data analytics, IoT devices and behavioral insights to understand and influence human behavior. It encompasses applications in marketing, healthcare, education and smart cities. As the IoB market continues to evolve, it holds significant potential for transforming various industries by harnessing the power of data-driven behavioral insights. The global IoB market was valued at $256.7 billion in 2022, and it is expected to reach $869.3 billion by 2028, with a CAGR of 23.7% during the forecast period. This growth is due to such factors as the rising number of IoT devices, companies utilizing data to develop user behavior models for analytical purposes and increasing use of IoB solutions by e-commerce companies to generate accurate user behavior models. This report segments the global IoB market based on application, enterprise size, end-user industry and region. Based on application, the market is segmented into advertising campaign, digital marketing, content delivery, brand promotion and other. In 2022, the digital marketing segment had the highest share of 36.1%, and it is expected to register the highest CAGR at 25.1% during the forecast period. Digital marketing services will benefit the most from IoB technology due to the rising number of global internet connections. The IoB trend is becoming important in the current commercial, government and nonprofit sectors, as it focuses on gathering, analyzing and comprehending user behavior to enhance service quality and the value chain. The market for the Internet of Behavior by end-user indutry is segmented into BFSI, healthcare, telecom and IT, media and entertainment, tourism and travel, retail and e-commerce, and others. The media and entertainment segment is expected to grow at a CAGR of 24.8% during the forecast period. IoB is used by media and entertainment organizations to review and track their material and develop customized content and recommendations. This allows them to better reach their target audiences, boost audience satisfaction and extend the audience pool. The Report Includes
Revenue forecasts for this period are segmented into:
Key Topics Covered: Chapter 1 Introduction Chapter 2 Summary and Highlights Chapter 3 Market Overview Chapter 4 Market Dynamics
Chapter 5 Emerging Technologies and Developments
Chapter 6 Market Breakdown by Application Chapter 7 Market Breakdown by End-User Industry Chapter 8 Market Breakdown by Enterprise Size Chapter 9 Market Breakdown by Region Chapter 10 Sustainability: An ESG Perspective Chapter 11 Competitive Intelligence Chapter 12 Company Profiles
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SOURCE Research and Markets |