As Digital Gap Widens in Wake of Pandemic, 'Masters of Change' Will Define the Future, According to Accenture Technology Vision 2021
JAKARTA, Indonesia, April 8, 2021 /PRNewswire/ -- According to the Accenture Technology Vision 2021, technology was a lifeline during the global pandemic – enabling new ways of working and doing business, creating new interactions and experiences, and improving health and safety. Technology forever changed expectations and behaviors and created entirely new realities across every industry. As companies shift from reacting to the crisis, to reinventing what comes next, the boldest, most visionary leaders – those who use technology to master change – will define the future, says the 21st annual report from Accenture (NYSE: ACN) predicting the key technology trends that will shape businesses and industries over the next three years.
The report, "Leaders Wanted: Masters of Change at a Moment of Truth", outlines how leading enterprises are compressing a decade of digital transformation into one or two years. Relying on a strong digital core to adapt and innovate at lighting speed, leaders are growing revenues 5x faster than laggards today, versus only 2x faster between 2015 to 2018, according to Accenture research. The result is a wave of companies racing to reinvent themselves and use technology innovations to shape the new realities they face.
"The global pandemic pushed a giant fast forward button to the future. Many organizations in Indonesia has stepped up to use technology in extraordinary ways to keep their businesses and communities running – at a pace they thought previously impossible – while others faced the stark reality of their shortcomings, lacking the digital foundation needed to rapidly pivot" said Kher Tean Chen – Country Managing Director, Accenture in Indonesia.
"Companies need to rethink how applications are developed and deployed, and compete upon technology architecture to be more agile and flexible. In fact, almost all executives (95%) in Indonesia state that their technology architecture is becoming very critical to the overall success of their organization." added Retno Kusumawati – Managing Director of Technology, Accenture in Indonesia.
Accenture surveyed more than 6,200 business and technology leaders for the Technology Vision report, and 92% report that their organization is innovating with an urgency and call to action this year. And 91% of executives agree capturing tomorrow's market will require their organization to define it.
Shaping the future will require companies to become masters of change by adhering to three key imperatives. First, leadership demands technology leadership. The era of the fast follower is over—perpetual change is permanent. Tomorrow's leaders will be those that put technology at the forefront of their business strategy. Second, leaders won't wait for a new normal, they'll reinvent, building new realities using radically different mindsets and models. Finally, leaders will embrace a broader responsibilty as global citizens, deliberately designing and applying technology to create positive impacts far beyond the enterprise to create a more sustainable and inclusive world.
The Technology Vision identifies five key trends that companies will need to address over the next three years to accelerate and master change in all parts of their business:
Prioritizing technology innovation in response to a rapidly changing world has never been more important. Consider the restaurant industry: 60% of restaurants listed as 'temporarily closed' on Yelp in July were permanently out of business by September. Through the chaos, Starbucks emerged as a leader, using technology to expand customer and retail channels. By August, three million new users downloaded its app, and mobile ordering and drive-thru pick up accounted for 90 percent of sales. As demand surged, it deployed an integrated ticket management system to combine orders from its app, Uber Eats and drive-thru customers into a single workflow for baristas. Starbucks also introduced a new espresso machine with sensors to track how much coffee was being poured and predict necessary maintenance. This is a powerful illustration of technology as the core enabler of a company's agile, resilient and successful response to change.
For 21 years, Accenture has taken a systematic look across the enterprise landscape to identify emerging technology trends that hold the greatest potential to disrupt businesses and industries. For more information on this year's report, visit www.accenture.com/technologyvision or follow the conversation on Twitter with #TechVision2021.
About the Methodology
For the 2021 report, the research process included gathering input from the Technology Vision External Advisory Board, a group comprising more than two dozen experienced individuals from the public and private sectors, academia, venture capital firms and entrepreneurial companies. In addition, the Technology Vision team conducted interviews with technology luminaries and industry experts, as well as with nearly 100 Accenture business leaders. In parallel, Accenture Research conducted a global online survey of 6,241 business and IT executives to capture insights into the adoption of emerging technologies. The survey helped identify the key issues and priorities for technology adoption and investment. Respondents were C-level executives and directors at companies across 31 countries and 14 industries.
About the Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.