Openprise, an Oracle Marketing AppCloud Partner, Launches Application That Automates Critical Marketing Business and Data Management Processes
SAN MATEO, Calif., April 17, 2018 /PRNewswire/ -- Openprise, a Silver level and Cloud Standard member of the Oracle PartnerNetwork (OPN), today announced that it has launched a data orchestration platform now available on the Oracle Cloud Marketplace as a member of the Oracle Marketing AppCloud. This new data orchestration application helps marketers prepare data, make decisions and execute actions to eliminate manual processes and improve marketing team performance with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry's most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
The Oracle Cloud Marketplace is a one-stop shop for Oracle customers seeking trusted business applications and service providers offering unique business solutions, including ones that extend Oracle Cloud Applications. Oracle Cloud is the industry's broadest and most complete public cloud, delivering enterprise-grade services at every level of the cloud technology stack including software as a service (SaaS), platform as a service (PaaS), infrastructure as a service (IaaS) and data as a service (DaaS).
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content and social marketing with data management and activation for enterprise B2B and B2C marketers on a single system of record.
Openprise Data Orchestration Platform's automation engine enables Oracle Marketing Cloud customers to easily automate marketing tasks like data onboarding, data cleansing, deduplication, and lead and account scoring. The application's data marketplace feature also enhances a marketer's ability to automate the enrichment of data from over a dozen third-party data providers and normalize field values to a company's unique specifications. With Openprise Data Orchestration Platform, marketers can now more effectively score, route and segment leads via the app's data enrichment features.
Key capabilities in Openprise Data Orchestration include:
Oracle Marketing Cloud customers can visit the Openprise listing in the Oracle Cloud Marketplace to install the application and begin implementing Openprise in Oracle Marketing Cloud.
About Oracle Marketing AppCloud
About Oracle PartnerNetwork
Oracle and Java are registered trademarks of Oracle and/or its affiliates.
Anne Marie McCallion
View original content:http://www.prnewswire.com/news-releases/openprise-an-oracle-marketing-appcloud-partner-launches-application-that-automates-critical-marketing-business-and-data-management-processes-300630917.html
Keynote Presentation TBA
Great Customer Outcomes: A Balance Between Automation & Empathy