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Esurance and West Coast Customs Report #FANtasyBuild Contest [Travel & Leisure Close - Up]
[April 21, 2014]

Esurance and West Coast Customs Report #FANtasyBuild Contest [Travel & Leisure Close - Up]

(Travel & Leisure Close - Up Via Acquire Media NewsEdge) Esurance and West Coast Customs (WCC) announced the kickoff of #FANtasyBuild.

According to a release, fans can help concept a West Coast Customs build and create the car of tomorrow.

Esurance reported that the #FANtasyBuild contest, powered by Esurance, asks fans to submit ideas for creating the most modern vehicle on the road. Fans can enter ideas as many times as they'd like.

Additionally, the top five most creative and innovative (yet practical) #FANtasyBuild suggestions will be added to the 2014 Jeep Compass build vehicle, and the five finalists who submitted the winning ideas will appear on the fall season premiere of the hit TV show West Coast Customs. The fan whose #FANtasyBuild submission best encapsulates these will win the custom Jeep Compass. The car will be awarded to them in-person at the Specialty Equipment Marketing Association (SEMA) car show in Las Vegas, Nevada November 4th - 7th.

Additionally, fans can either tweet their idea using the hashtag #FANtasyBuild or visit to enter. Visitors to the website can also: -Customize their own virtual Jeep using colors, bodywork, and graphics from West Coast Customs -Watch exclusive West Coast Customs content that will be refreshed throughout the campaign -Check out other fans' Twitter entries for inspiration The spring season premiere of West Coast Customs debuts on Fox Sports 2 this Sunday, April 20, at 10 p.m. ET/7 p.m. PT. Check local listings for exact times.

"Fans have asked us for something like this for years, and now we're putting them in control," said Ryan Friedlinghaus, CEO of West Coast Customs. "This build's all about innovation, and Esurance and West Coast Customs will choose the five freshest ideas. We want our fans to challenge us to go bigger than we've ever gone and to help us build the ride of tomorrow." "The idea of crowdsourcing and allowing fans to participate in the build is a modern approach to design that fits well with how Esurance engages and connects with its customers as a modern world insurance company," said Esurance Vice President of Marketing Darren Howard. "We're excited to see the amazing innovations that West Coast Customs fans can bring to the build." Esurance provides auto, homeowners, motorcycle, and renters insurance direct to consumers online, over the phone, and through select agents, including sister company, Answer Financial.

West Coast Customs is a modification shop that transforms vehicles.

More information: ((Comments on this story may be sent to (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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