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AYI Introduces Native Android Application
[May 13, 2013]

AYI Introduces Native Android Application

May 13, 2013 (Close-Up Media via COMTEX) -- Snap Interactive announced the launch of the AYI native Android application along with integration of the Friends of Friends feature on AYI's mobile-web and iPhone application.

According to a release, the number of subscription transactions by new subscribers increased approximately 30 percent from the daily average in the first quarter of 2013. While Android has historically only represented a small percentage of business (approximately 3 percent), we are encouraged by the early results and, therefore, plan to expand focus to acquiring users for Android platform.

AYI said the native Android application is a significant enhancement to AYI's previous Android application. Some of the new features and benefits include: -A new, streamlined interface; -Integration of Android interface elements and hardware buttons; -Landscape layout for keyboard devices; and -Better layout support for tablets.

Some features that the Company plans to develop include: -Full integration of the Friends of Friends feature set; -Device notifications of matches and messages; -Integration of interests; and -Additional profile editing options.

AYI's new Friends of Friends feature, which was launched in early March, has generated significant traction amongst the AYI users. More than 2 million connections have already been made through friends with over 72,000 users messaging their friends directly to learn about a potential date. Meeting through friends also continues to be a method for women to meet men on AYI, as US women are approximately 40 percent more likely to message a man when they have friends in common.

AYI noted that it plans to continue to build out the Friends of Friends feature on its mobile offerings, including the deeper integration of mutual friends and the ability to find friends in common for specific friends. AYI is positioned to offer the Friends of Friends functionality due to its scale on Facebook Platform with over 20 million Facebook connected profiles.

Snap Interactive develops, owns and operates a social dating application for social networking websites and mobile platforms.

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