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Revionics Continues Global Expansion - Appoints Jeff Edwards as Senior Vice President and Managing Director of Asia Pacific
[February 26, 2013]

Revionics Continues Global Expansion - Appoints Jeff Edwards as Senior Vice President and Managing Director of Asia Pacific

ROSEVILLE, Calif. --(Business Wire)--

Revionics, Inc., the leading provider of End-to-End Merchandise Optimization solutions, announced today that it continues its strong global expansion and has appointed Jeff Edwards as Senior Vice President and Managing Director of Asia Pacific. Edwards has been successfully serving as Revionics' Senior Vice President of Sales and Account Management for the company's North American efforts. In his new role, Edwards will be responsible for strategic sales and business development efforts across the entire Asia Pacific region.

"I am pleased to appoint Jeff Edwards to this new position. He did an excellent job leading our sales and account management efforts for North America and will build upon this success and help us strengthen our market share in Asia Pacific," stated Marc Hafner, President and CEO of Revionics. "Asia Pacific represents a strategic growth area for Revionics and with Jeff's extensive Asia Pacific experience and proven track record with our company, we are confident his efforts there will accelerate adoption of our solutions in this region."

Revionics already has customers and strong partners in Asia Pacific. They recently signed on City Farmers, an Australian retailer which combines the provision of pet supplies with garden and pool products in a large format offering, and their partners include MCC Solutions Co., Ltd., a leading technology and business systems integration company, and OPRE Consulting, Inc., a price optimization consulting firm.

JC Mercado (News - Alert), OPRE Consulting's President, stated: "With Asia Pacific contributing 40% of global growth in 2012 and 7.9% growth expected this year, there is no better time and place for Revionics to focus on this region. We are excited to work with Jeff Edwards and the rest of his team to provide science for pricing assortment and space decisions and blend this with the art and long tradition of retail management in Asia."

"I am very excited about my new appointment and I look forward to accelerating the adoption of Revionics' End-to-End Merchandise Optimization solutions in the Asia Pacific market," stated Jeff Edwards, Revionics' new Senior Vice President and Managing Director of Asia Pacific. "Our solutions are an excellent fit for the retailers in this region and I know we can deliver high-value solutions that deliver a quick and strong ROI for them."

"By using Revionics' solutions, major Korean retailers can use the price factor as a silver bullet in the intensifying competitive market, which improves the profitability of their business and can also provide rational price and value to their customers," stated YK Min, CEO of MCC Solutions Co., Ltd.

Most recently serving as Revionics' Senior Vice President of Sales and Account Management for North America, Edwards is a seasoned sales executive with over 25 years of global experience building and leading teams that have introduced early stage technologies, developed channel partnerships, and successfully grown operations from inception to more than $100 million. Edwards has worked and consulted for global technology powerhouses like IBM, NEC (News - Alert), Hitachi, Computer Associates and AT&T. Edwards conducted his Masters studies in International Marketing at J.L. Kellogg Graduate School of Management at Northwestern University and earned his Bachelors degree in Business Administration from North Central College in Illinois.

About Revionics, Inc.

Revionics delivers the industry's most powerful End-to-End Merchandise Optimization solution, enabling retailers of all sizes to execute a fact-based Omni-channel merchandising strategy utilizing the most comprehensive set of shopper demand signals to enhance financial performance with improved customer satisfaction. Revionics' solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all touch points in the Omni-channel shopping episode - online, in-store, social and mobile. Offered on a scalable, high performance Cloud-based SaaS (News - Alert) platform, these solutions future-proof retailers from Big Data/Fast Data challenges, while providing speed-to-ROI. Over 31,000 retail locations and $95B in annual revenue across grocery, drug, building materials, convenience, general merchandise, discount, sporting goods stores and eCommerce sites optimize with Revionics' solutions. Revionics has been recognized as a 2012 Deloitte (News - Alert) Technology Fast 500™, Red Herring Top 100 Global, Red Herring Top 100 Americas and JMP Securities' Hot 100 Software Company. For more information, please visit

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