[August 23, 2012] Avital Web Advises about the Recent Google Algorithm Updates Tweet Aug 23, 2012 (Close-Up Media via COMTEX) -- Avital Web announced it is encouraging business and website owners to learn more about recent updates to Google's algorithms. Avital Web reported that Google uses programs called Googlebot, or spiders, to sift through these pages. The Googlebots rely on a complex series of algorithms to determine which sites need to be crawled and how often they should be crawled. Once the pages are crawled, they are indexed according to keywords, content and other attributes so that when a search engine query is entered, Google can return the most relevant entries according to more than 200 different factors. Google Panda, which was rolled out in early 2011, created massive waves all across the Internet. It was designed to weed out sites with lower quality content, or content farms, sites with excessive advertising, sites with scraped or stolen content and sites with duplicate content. Google Penguin was introduced just over a year later. The Google Penguin update further refined the algorithms by focusing on websites with backlinks that appeared to be spam, footer links, backlinks to unrelated websites and other link-related issues and blackhat SEO techniques. Shortly after the Google Penguin update, Google updated and refreshed Google Panda. Each time Google updates its algorithms, websites owners must be prepared to handle any resulting drop in page ranking. Although they may work hard to maintain a strong Internet marketing campaign, high quality content and appropriate links, errors and oversights can still occur. When a website drops in page rank, it can take weeks or even months to recover. Avital Web, SEO company, offers various services, including internet marketing, and provides customized search engine optimization packages that are tailored to the needs of each SEO campaign and work to achieve the goals of website owner. More information: www.avitalweb.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]