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Spotify And Coca-Cola Confirm Strategic Partnership (KO)
[April 18, 2012]

Spotify And Coca-Cola Confirm Strategic Partnership (KO)

Apr 18, 2012 (SmarTrend(R) News Watch via COMTEX) -- 4-18-12-Spotify and Coca-Cola (NYSE:KO) announced today a multifaceted strategic partnership that will combine the firms' reach and Spotfiy's music technology platform to provide consumers access to the music they love.

The partnership will help fans discover new music, connect with other music lovers around the world and seamlessly share their experiences with friends both online and offline.

"Coca-Cola is the most recognized and respected brand in the world and we are proud to be their music partner," said Daniel Ek, Founder and CEO, Spotify. "Spotify and Coca-Cola both believe that music, technology and creativity can connect people around the globe." The Coca-Cola Company manufactures, markets, and distributes soft drink concentrates and syrups. The Company also distributes and markets juice and juice-drink products. Coca-Cola distributes its products to retailers and wholesalers in the United States and internationally.

SmarTrend is bullish on shares of Coca-Cola and our subscribers were alerted to buy on March 14, 2012 at $70.36. The stock has risen 5.4% since the alert was issued.

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