TMCnet News

Duracell Powermat Adds Shawn 'Jay Z' Carter as Investment Partner
[January 12, 2012]

Duracell Powermat Adds Shawn 'Jay Z' Carter as Investment Partner

Jan 12, 2012 (Close-Up Media via COMTEX) -- Duracell Powermat, the joint venture formed in September 2011 by Procter & Gamble's Duracell brand and Powermat Technologies, announced that entrepreneur and 13-time Grammy winner Shawn "Jay Z" Carter has signed a multi-year global agreement with the company as an investment partner.

He will also be the face and voice of the Duracell Powermat JV.

According to a release, Jay Z is positioned to bring wireless power to the people. His capability to mobilize and speak to a technology-savvy generation that lives and dies by their smartphones will enable Duracell Powermat to deliver the message that consumers need not forgo their richly mobile lifestyles because of insufficient battery power.

"I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution," said Carter. "I'm partnering with Duracell Powermat because they're providing the solutions for the future." "The Duracell Powermat joint venture merges Procter &Gamble's core expertise in consumer understanding, brand-building and go-to-market capability with Powermat's technological innovation and ability to create a best-in-class wireless charging experience," said Stassi Anastassov, President Duracell, P&G. "When we thought about bringing together representatives from best-in-class categories, Jay Z was the natural choice to be the new face and voice of Duracell Powermat." More information: ((Comments on this story may be sent to [email protected]))

[ Back To's Homepage ]