iContact to Leverage Marin Software [Health & Beauty Close - Up]
(Health & Beauty Close - Up Via Acquire Media NewsEdge) Marin Software, supplier of an online advertising management platform for advertisers and agencies, said that iContact, a social media and email marketing company, has deployed Marin Software to manage and optimize its paid search marketing campaigns.
"In an increasingly competitive marketplace, Marin Software prides itself in being advertisers' right hand in improving the performance of the online marketing campaigns," said Matt Lawson, Vice President of Marketing and Partnerships at Marin Software, in a release. "We look forward to working with iContact in achieving the full potential of their marketing efforts and contributing to their bottom line." "The intuitiveness and flexibility of the Marin platform immediately impressed us," said Sally Lowery, Director of Revenue Marketing, iContact. "After diving deeper into the service we determined that Marin would become an integral part in taking our online marketing campaigns to the next level." ((Comments on this story may be sent to firstname.lastname@example.org)) (c) 2011 ProQuest Information and Learning Company; All Rights Reserved.