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Phunware Introduces PRAISE(TM) Mobile SDK Beta
[October 27, 2011]

Phunware Introduces PRAISE(TM) Mobile SDK Beta

(Marketwire Via Acquire Media NewsEdge) AUSTIN, TX -- (MARKET WIRE) -- 10/27/11 -- Phunware, the leader in enterprise branded mobile application infrastructure and experiences, announces the Phunware Private Beta Program for carriers, enterprises and application developers worldwide. PRAISE™ by Phunware currently powers tens of millions of mobile application downloads consuming billions of minutes of usage globally for the anytime, anywhere audiences of many of the largest and most recognizable brands in the world. PRAISE™ mobile infrastructure solutions and tools help carriers, enterprises and application developers manage and monetize their content, digital assets, audiences and communities worldwide.

"Whether your headaches are operational in nature or monetization in nature, we will assist you with increasing your return on investment in mobile and the engagement underlying your users' experiences by leveraging the infrastructure solutions and tools that we have built and used heavily across hundreds of our own original and branded mobile applications at transactional scale," said Luan Dang, President and CTO of Phunware.

Phunware's first private beta release includes access to its PRAISE™ Ad Optimization SDK for first and third party banner, interstitial and video pre / mid / post roll advertising, PRAISE™ PhunDeals™ Daily Deals SDK for daily product and service offers in more than 100 cities across the United States, PRAISE™ Cross Promotion SDK for proactive application download yield management and PRAISE™ PocketShare™ Mobile Analytics SDK for detailed data and business intelligence to make more intelligent sales, marketing, promotion and advertising decisions across mobile application portfolios.

"While our initial private beta offerings will only include these four areas of capability, we expect to release a large number of additional PRAISE™ infrastructure solutions and tools over the coming months and quarters ahead," said Alan Knitowski, Chairman and CEO of Phunware. "We have learned a lot over the past several years and we are now productizing that learning for the benefit of mobile application developers everywhere." PRAISE™ modules represent key mobile application building blocks for iOS and Android platforms to support enterprise class, carrier grade, geographically redundant and hyper-scalable mobile application experiences and are ideally suited for carriers, enterprises and application developers requiring millions of simultaneous interactions and transactions across complex global deployments dependent upon multi-cultural, multi-lingual and multi-channel demands and requirements, including monetization acceleration.

For more information, or to enroll in the Phunware Private Beta Program, please visit

About Phunware, Inc.Phunware creates brandME™, the best and most powerful branded mobile experiences in the world, PRAISE™, the global industry standard for bulletproof mobile application infrastructure, and PRIME™, the most original content and programming for digital distribution worldwide. Phunware has introduced category defining experiences representing tens of millions of mobile downloads across billions of minutes of usage, challenging the outer limits and capabilities of the best mobile devices on Earth for the largest brands on the planet. Visit us at

Source: Phunware, Inc.

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