[August 24, 2011]

appbackr Celebrates $1 Million of Apps Sold in Marketplace, Announces New SmartApps Algorithm and Smart10™ List

appbackr, the only digital market exchange for mobile apps that provides developers with predictive analytics, crowd funding and retail distribution, today announced that it has sold $1 million in retail value of apps in its marketplace. Additionally, appbackr is also announcing its SmartApps algorithm, a new feature that provides deep analytic insights for finding the apps with the most potential in the marketplace, and appbackr's predictions for the hottest news apps - the Smart10. The first Android Smart10 will be released this week, with iPhone (News - Alert) Smart10 to be released in September.

Launched just last year in 2010, appbackr has fast become the go-to solution for developers looking for funding and distribution, and an exciting way for backers to contribute to innovation in the mobile ecosystem. Now with over $1m retail value in apps sold and is experiencing 149% quarter over quarter sales growth.

SmartApps identifies the most promising up-and-coming and breakthrough apps through its advanced algorithm, which looks at an app's growth week over week, consumer reviews, comparative analytics, presale data and much more. As the number of apps that launch daily continues to grow, the SmartApps program helps developers get their apps better funding and distribution, while offering backers better insight into which apps are the most likely to succeed. The Smart10 list will be a series of posts on the most promising up-and-coming apps, surfaced using the appbackr SmartApps algorithm.

"We recognize that the problem of getting apps to market effectively has become increasingly difficult as more apps continue to flood the app stores," said Trevor Cornwell, Founder and CEO of appbackr. "The problem however, is bigger than we thought, and it seems the only way to get noticed is to consistently remain or make it to the Top 10. SmartApps and the Smart10 function like a poll predicting the numbers in a political race, driving the most exciting apps to the top of the list. SmartApps also allws the appbackr model to scale significantly by providing thousands of promising apps access to retail channels at a wholesale price benefiting both the developer and the retail channel."

appbackr is a community of developers and backers that help drive innovation in the mobile ecosystem by providing funding and distribution for the most promising new apps. Similar to a market exchange, appbackr brings together developers, looking for money to finance their application development, marketing and distribution, with backers who pre-buy wholesale copies of the app and earn retail revenues when the app sells. With SmartApps, appbackr will be able to provide distribution to great apps through The Android (News - Alert) Bookshelf and other retail channels. With the availability of SmartApps, buyers can make offers to back and promote apps with the highest potential in the market.

To submit your application to appbackr for funding and distribution, or to become a backer today, visit: www.appbackr.com. To read about the Smart10, visit www.appbackr.com/blog. You can also follow appbackr on Facebook (News - Alert): www.facebook.com/appbackr and Twitter (News - Alert) @appbackr.

About appbackr:

appbackr Inc. (www.appbackr.com) is the first and only digital market exchange for mobile applications. By connecting mobile developers with financial backers who promote apps through social networks, appbackr solves common funding and distribution problems to drive innovation in the growing app market. With its SmartApps predictive analytics algorithm, appbackr is able to identify the most promising new apps on the market, and provides additional distribution through the Android bookshelf and other retail channels. Winner of the PayPal X Developer Challenge and SVASE/Cambridge West Ventures Seed Fund Award, the company was also selected as an OnMobile 2011 Top 100 Company and an AlwaysOn 2011 Global 250 Company. appbackr was founded in 2010 and is based in Palo Alto, CA (News - Alert).

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