[June 24, 2011] Broadbandgenie Reports Brits Would Pay More for Broadband Service Tweet Jun 24, 2011 (Close-Up Media via COMTEX) -- Despite the recession the majority of us would be willing to pay more for faster broadband speeds, according to Broadbandgenie.co.uk. In a release, the Company noted 30 per cent of Broadband Genie visitors said they were definitely willing to pay more for faster broadband. A further 10 per cent would be willing to pay a little extra (up to GBP10), while another 20 per cent were undecided. Less than 40 per cent ruled it out. Broadband Genie editor Chris Marling said: "The people that really want superfast fibre broadband are the millions who live in less profitable areas ignored by BT and Virgin Media alike. Businesses and households in these areas need a good broadband service and, more importantly, are willing to pay for it. A short term hit to their profits would lead to a lot of long-term happy customers. "Those lucky enough to live in big towns and cities, the broadband haves, already enjoy up to 24Mb (or more if they have cable) for the price the rest of us pay for a far inferior service. Most current broadband speed problems are solved at up to 20Mb or more - it's the rest of us still suffering on up to 8Mb exchanges that are crying out for better broadband. These figures show a great desire to bring these services out of the dark ages and across the digital divide." Broadband Genie is a broadband, mobile broadband and smartphone comparison website, providing consumers with information on prices and contracts. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]