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MediaCom Teams with Globalpark
[June 10, 2011]

MediaCom Teams with Globalpark

Jun 10, 2011 (Close-Up Media via COMTEX) -- Globalpark, a provider of panel community and survey software, has become a feedback management platform for media agency, MediaCom.

By using Globalpark technology, the Company said MediaCom is able to offer its clients a real depth of understanding into consumer attitudes.

MediaCom is a media communications agency network. Using Globalpark technology, it creates and manages bespoke panels for a diverse mix of clients to help them engage with their consumers and add value to their communications plans by carrying out a range of research projects to understand behavior and attitudes.

According to a release, MediaCom also manages its own research programs with Globalpark, including the Real World Money project that reveals how consumer behavior is changing in response to economic conditions. Here, both qualitative and quantitative research is integrated from a survey of 1000 people.

"Globalpark helps us to deliver cost effective research solutions for MediaCom and for our clients," comments Pauline Robson, Director, Real World Insight, MediaCom. "As an agency, our philosophy is to put people first which means that we start with understanding the consumer and our research offering reflects this. Globalpark allows us more functionality and flexibility to meet our client demands, with fast turnaround and reduced costs, and has the added benefit of being able to service our own internal needs." "We are delighted that working with Globalpark has helped MediaCom not only offer its clients a greater understanding of their consumers but is also helping the agency shape its own business," comments Alex Wilke, Managing Director for the Globalpark UK office.

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