TMCnet News
O2 introduces innovations to internet on your mobile(ENP Newswire Via Acquire Media NewsEdge) ENP Newswire - 08 June 2011 Release date- 07062011 - Telefonica revolutionises its philosophy of internet in your mobile. To fully enjoy what today's smartphones have to offer, the price and the data tariff are not enough. It is important that we tell our customers how smart applications can change their lives. For this very reason, O2 has come up with a new campaign, 'UZ vim proc' (Now I know why), which explains and promotes the new ways of exploiting the potential of internet on your mobile. Via several channels, customers get comprehensive information about smartphones and how to enjoy them to the full on the Smart Network. At the same time, Telefonica introduces a number of new features: The revamped portal O2 Active and the O2 facebook fan page now feature new Mobile Applications sections; To get information, customers can now use the detailed guide through mobile applications and internet on your mobile, in print form or via a special UZ vim proc application; Samsung smartphones promotion and a special promotion of internet on your mobile for young people; Google and Samsung co-promote the biggest campaign of this year: 'UZ vim proc I Should Have Internet on My Mobile'. The popularity of smarthones in the O2 Smart Network has been growing steadily. The number of units sold grew fivefold on the previous year. Smartphones account for 80% of all mobile phones sold. Mobile data services are subscribed by a total of 1.2 million O2 customers, of which 380,000 are customers of mobile internet (via a notebook) and 820,000 have internet on their mobile. A total of 70% customers choose a data tariff with their smartphone. 'Our research shows that many customers still don't know what internet on a mobile can offer them. We decided to respond to this need and explain and demonstrate what smartphones can do and how they can help make people's lives easier. For the communication of our messages, we partnered with two strong partners - Google and Samsung,' says Jiri Dvorjancansky, Executive Director for Residential Marketing, Telefonica Czech Republic. Mobile applications The most interesting and popular applications can now be found in the new section of Telefonica's portal O2 Active at the URL o2active.cz, which can be accessed via a notebook or directly from a mobile device. The section will contain approximately 200 featured applications for 3 operating systems: Android, Symbian and iOS. The official facebook fan page of O2 also gets a new Applications section. Fans can recommend their favourite applications and win smartphones and other interesting prizes. All information about internet on a mobile, applications and smartphones is being published in the form of a booklet guide by the name 'UZ vim proc I Should Have Internet on My Mobile'. It will be available in print in O2 brand stores or as an application for mobile devices with the Android OS from 20 June. What's new in customer care O2 wants to make it as easy as possible for its customers to enter the world of applications and has followed up with a number of new features in the area of customer care. A special team of operators will dispense advice on social media sites, Telefonica's official facebook and twitter account , and answer questions from customers. Video tutorials in the O2 Guru YouTube channel or specialists in O2 brand stores will demonstrate how to set up services on any mobile device. Samsung smartphones In partnership with Samsung, Telefonica will offer four models of smartphones in combination with any of the O2 NEON tariffs and internet on a mobile for promotional prices. The portfolio also includes smartphones in combination with internet access from Nokia, HTC, Sony Ericsson, Apple or LG. Samsung smartphone promotion Samsung S5570 Galaxy Mini Samsung s5830 Galaxy Ace Samsung i9023 Nexus S Samsung i9000 Galaxy S II CZK 495 with O2 NEON S and O2 Internet on Mobile Start CZK 1,995 with O2 NEON M and O2 Internet on Mobile Start CZK 2,995 with O2 NEON L+ and O2 Internet on Mobile CZK 5,995 with O2 NEON L+ and O2 Internet on Mobile Internet on a mobile promotion for young people under 26 Young customers of Telefonica who are under 26 years of age can get O2 Internet on a Mobile Start for a special promotional price until the end of the summer holidays, i.e. 31 August. If they order it in combination with the O2 [:kul:] voice tariff, it will cost them only CZK 100 per month, instead the regular listed price of CZK 150, which means that facebook, email, internet browsing, unlimited SMS to the O2 network and 60 of calling to any network in the Czech Republic costs only CZK 350 per month. And it makes even more sense when the Samsung Galaxy Mini smartphone can be had for CZK 495! Joint campaign with Google and Samsung In partnership with Google and Samsung, O2 is launching an exclusive communication campaign which is also the biggest campaign of this year. Its goal is to show the prospective smartphone owners the world of applications and how to use them smartly. The campaign is launched with the slogan 'UZ vim proc I Should Have Internet on My Mobile' and it will present the promotional range of Samsung smartphones, the benefits of Google applications and the potential of internet on a mobile. Customers will see the campaign in the media and online until the end of August. About Telefonica Czech Republic Telefonica Czech Republic is a major integrated operator in the Czech Republic. It is now operating almost seven million lines, both fixed and mobile, making it one of the world's leading providers of fully converged services. The organization offers the most comprehensive portfolio of voice and data services in this country. It is paying special attention to the exploitation of the growth potential, particularly in the data and Internet sector. Telefonica O2 Czech Republic operates the largest fixed and mobile network including a 3rd generation network, CDMA (for data), and UMTS, enabling voice, data and video transmission. Telefonica Czech Republic is also a notable provider of ICT services. About Telefonica Europe Telefonica Europe is a business division of Telefonica comprising mobile, fixed and DSL operations in the UK, Ireland, Germany, the Czech Republic and Slovakia - all of which use 'O2' as their consumer brand. Telefonica Europe also has 50% ownership of the UK and Irish Tesco Mobile and German Tchibo Mobilfunk joint venture businesses. Telefonica Europe is headquartered in Slough, UK, and has some 54 million mobile and fixed customers. About Telefonica Telefonica is one of the world's largest telecommunications operators by market capitalisation. Its activities are centred mainly on the fixed and mobile telephony businesses, while its broadband business is the key growth driver underpinning both. It operates in 25 countries and has a global customer base of 260 million. Telefonica's growth strategy is focused on the markets in which it has a strong foothold: Spain, Europe and Latin America. Telefonica is a 100% private sector company with its shares listed in Madrid and other stock exchanges and more than 1.5 million individual shareholders. Contacts Martin Zabka Spokesperson Telefonica Czech Republic, a.s. [email protected] tel: 800 163 342 (800 1 media) [Editorial queries for this story should be sent to [email protected]] ((Comments on this story may be sent to [email protected])) (c) 2011 Electronic News Publishing - |