SM2 and RRsat Lead the Way in MPEG-4 Sports Broadcasting
REEM, Israel, October 21, 2010 /PRNewswire via COMTEX/ --
RRsat Global
Communications Network Ltd. (NASDAQ: RRST), a leading provider of
comprehensive content management and global distribution services to the
television and radio broadcasting industries, is working with Sm2 Sports
Media Solutions, LLC, and their teleport partner TV2GO in Canada, to deliver
live HD sporting events worldwide in MPEG-4, including the US Open, the PGA
Championship and for the first time globally, the 2010 NFL season.
The reduction in megahertz and reduced latency period make HD MPEG-4
broadcast particularly attractive for live sporting events with a global
demand for viewership. This is precisely why RRsat and Sm2 have teamed
together to broadcast major events.
"Using MPEG-4 to broadcast HD content via satellites is more cost
effective than the standard 18 megahertz transmission and yet delivers very
high quality HD resolution," said Susanna Mandel-Mantello, Owner of Sm2
Sports Media Solutions. "There are few companies with teleport specialists
worldwide capable of supporting this, which is why RRsat is such a valuable
partner in making MPEG-4 transmission a reality.
"What we and Sm2 are doing with live global sports broadcasting is
extremely exciting," said Shmulik Itzhaki, Sr. Director, Broadcast Sales &
Occasional Services of RRsat "We believe our combined solution relying on the
RRsat Global Network is able to meet the growing worldwide demand for live
sporting events faster and in a more affordable way, while maintaining HD
quality image and sound."
About Sm2
Sm2 Sports Media Solutions is a premier provider of international sports
distribution and syndication services. Sm2 works with many of the major
international sports agencies, sports broadcasters, and sports rights holders
around the world to deliver their content reliably and cost effectively.
Working almost exclusively in High Definition, and using the latest
generation of MPEG 4, 4:2:0 and 4:2:2 HD video compression technology, thanks
to their partnership with TV2GO in Canada and RRsat in Israel, Sm2 provides
the clients with superior HD picture quality at the most economical cost
solution.
About RRsat Global Communications Network Ltd.
RRsat Global Communications Network Ltd. (NASDAQ: RRST) provides global,
comprehensive, content management and distribution services to the rapidly
expanding television and radio broadcasting industries. Through its
proprietary "RRsat Global Network," composed of satellite and terrestrial
fiber optic transmission capacity and the public Internet, RRsat is able to
offer high-quality and flexible global distribution services for content
providers. RRsat's comprehensive content management services include
producing and playing out TV content as well as providing satellite
newsgathering services (SNG). RRsat concurrently provide these services to
more than 550 television and radio channels, covering more than 150
countries. Visit the company's website http://www.RRsat.com for more
information.
Safe Harbor Statement
This press release contains forward looking statements within the meaning
of Section 27A of the Securities Act of 1933, as amended, and Section 21E of
the Securities Exchange Act of 1934, as amended, including statements
regarding (i) the growth of our business and the television and radio
broadcasting industries, (ii) our expectation to expand our client base and
sell additional services to our existing client base, (iii) our ability to
successfully integrate the teleports we acquired, (iv) our ability to develop
and commercialize the RRinternetTV service, (v) our expectation to extend the
average length of our contracts in the future, (vi) our ability to develop,
expand and commercialize our HD Platform, (vii) our ability to report future
successes, (viii) our ability to expand our activity in the North American
market, and (ix) our intention to distribute dividends in the future and the
size of any dividends declared. These forward-looking statements involve
known and unknown risks and uncertainties and are based on current
expectations, assumptions, estimates and projections about the companies and
the industry as of the date of this press release. The company undertakes no
obligation to update forward-looking statements to reflect subsequent
occurring events or circumstances, or to changes in its expectations, except
as may be required by law. Forward-looking statements are subject to risks
and uncertainties that may cause actual results to differ materially from
those contemplated by the forward-looking statements, including the risks
indicated in our filings with the Securities and Exchange Commission (SEC).
For more details, please refer to our SEC filings and the amendments thereto,
including our Annual Report on Form 20-F for the year ended December 31, 2009
and our Current Reports on Form 6-K.
The information in this press release concerning Sm2 has been provided to
RRsat by Sm2 and has not been independently verified by RRsat.
Company Contact Information:
Dr. Beth Erez, Sr. Advisor
Tel: +972-8-861-0000
Email: marketing@RRsat.com
David Aber, CFO
Tel: +972-8-861-0000
Email: investors@RRsat.com
Public Relations Contact:
Josh Kail, Vendeloo
Tel: +1-718-522-9873
Email: josh@vendeloo.com
External Investor Relations Contacts:
Ehud Helft/ Porat Saar
CCG Investor Relations Israel
Tel: +646-233-2161
Email: rrsat@ccgisrael.com
SOURCE RRSat Global Communications Network Ltd
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