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Publicis Entertainment: Vision IPTV and Playout 247 win Publicis Entertainment account for Renault TV
[October 06, 2010]

Publicis Entertainment: Vision IPTV and Playout 247 win Publicis Entertainment account for Renault TV

Cannes, Oct 06, 2010 (M2 PRESSWIRE via COMTEX) -- Digital marketing leader, Publicis Entertainment has announced that it has awarded the IPTV distribution contract for their Renault TV account to Vision IPTV and sister company Playout247.

Renault TV will be hosted on Vision IPTV's new Internet TV platform - Extreme IPTV - launched this week at MIPCOM. The solution from Vision and Playout247 consolidates all Publicis Entertainment's video assets for the client in one content management system where they can be effectively managed, secured and scheduled for playout.

The platform means Publicis can broadcast scheduled Renault TV content over the internet and to satellite - all from one secure source, making use of the internet delivery to build interactive schedules. Viewers can choose to watch what they like when they wish or follow the schedule of the linear channel.

Marcus Vinton, Managing Partner at Publicis Entertainment, commented, "Vision IPTV's platform for the delivery of TV over the internet means we can manage our assets more efficiently through one single partner and deliver a more powerful and effective viewer experience. This locates the Renault brand at the leading edge in broadcasting." John Mills, CEO of Vision IPTV added, "Our platform gives Publicis Entertainment the flexibility to do more for its clients, and ensure Renault benefits from the result - a better, more interactive viewing experience." The contract also covers the satellite playout of the Renault TV channels. Tanya Vidmar, Sales Director of Playout247 said "This contract demonstrates that we are delivering a single workflow for satellite and IP playout - reducing costs, simplifying their operation and helping them transition to a web based platform to facilitate satellite and new media delivery clouds".

About Vision IPTV and Playout 247 First to market in the provision of functional internet delivered broadcast, Vision Group provides a complete solution to clients wanting to create compelling TV and video services for connected audiences worldwide. The Extreme IPTV platform can be customised for clients and supports all current commercial models from subscription, pay-as-you-go to PPV and advertiser funded.

About Publicis Entertainment Publicis Entertainment develops strategic entertainment marketing for television, motion picture and gaming. With offices in London and Paris more units are expected to follow in 2011 including North America.

The division provides a 'one stop shop' for brands - from editorial development, production, online, mobile and digital TV to licensing & technical broadcast including carriage negotiations, network compliance and satellite transponder provision The division generates ancillary revenue streams for brands including distribution fees, advertising airtime, on-air sponsorship packages, distribution, syndication and format fees.

The division is headed up by Marcus Vinton, Founder and Chief Creative Officer.

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