TMCnet News
4Info and WAU Movil Partner to Offer Mobile Marketing Solutions to Latin AmericaSep 29, 2010 (Close-Up Media via COMTEX) -- WAU Movil, one of Latin America's largest mobile transaction networks, announced a partnership with 4Info, a U.S. mobile media company. As a result, 4Info said its customers now have a single point of entry to reach consumers via mobile messaging campaigns across Latin America - a set of markets fragmented by the different currencies, carriers, languages and technologies in each country. WAU's mobile transaction network provides a one-stop-shop for engaging and monetizing the region's half-billion wireless subscribers, 95 percent of whom carry text-capable devices. With offices in 17 countries and connectivity across the 50-plus carriers in the region, WAU is the 'go-to' resource for 4Info and other mobile marketers targeting Latin American consumers. "Our advertising and publishing customers aren't interested in navigating the complexities of the Latin American mobile market themselves, they need 4Info to make it seamless," said Zaw Thet, CEO of 4Info. "By partnering with WAU, we can effectively 'flip the switch' and open the Latin American mobile market to our customers." "This partnership ultimately enables 4Info and the brands it represents to reach and penetrate a thriving new market and effectively extend successful mobile campaigns there," said Jorge Partidas, CEO of WAU Movil. 4Info currently has the largest SMS and mobile display ad network in the United States, providing mobile advertising and marketing services to top-tier brands such as State Farm, Time Warner Cable, Universal Pictures, Energizer and KFC. ((Comments on this story may be sent to [email protected])) |