[July 28, 2010]

Scott Cole & Associates Announces Class Action Lawsuit for iPad Overheating False Advertising

A national class action lawsuit was filed July 23, 2010 by Scott Cole & Associates, APC (News - Alert) against Cupertino-based Apple, Inc. on behalf of iPad tablet computer purchasers. The suit alleges that the iPad, launched in April of this year, shuts down from overheating under normal operating conditions, even far below Apple's (News - Alert) advertised temperature limits, making the product virtually unusable for many of its advertised functions.

"The iPad was touted as a revolutionary invention -- a product that Apple claimed could be used inside or outside and for purposes such as playing games and reading e-books," claim the attorneys at Scott Cole & Associates, the law firm that filed the action. "Book and board games don't close up after a few minutes of use and require you to stick them in a refrigerator to cool off."

While the lawsuit alleges technical problems with the iPad, the focus of the action is on Apple's advertising of the product. "Had the company told consumers about this issue, at least they could make informed decisions whether to buy it. That's the crux of the case," explains Scott Cole. The lawsuit seeks damages, including punitive damages, and restitution for the alleged false advertising scheme. Since rolling out the iPad earlier this year, Apple has sold over 3 million units.

The lawsuit is entitled Baltazar, et al. v. Apple, Inc. (USDC Case # C10-03231EMC).

Oakland-based Scott Cole & Associates, APC is one of California's premiere class action law firms and is devoted to representing individuals in employment and consumer rights litigation. For more information about our practice and cases, visit www.scalaw.com or contact Michael Lubofsky, Marketing Specialist at (510) 891-9800 or [email protected].

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