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Tag, You're It.
[July 23, 2010]

Tag, You're It.

(Targeted News Service Via Acquire Media NewsEdge) DENVER, July 23 -- The National Conference of State Legislatures issued the following news release: This year, NCSL will place "tags" or signs in various locations throughout the Kentucky International Center during its three-day meeting. A tag is a barcode that contains encoded information. When a participant takes a picture of the tag with their phone, the information encoded into the tag becomes available on the mobile device.

Users will need to download the Microsoft tag software ( to their Blackberry, iPhone, Android, EVO or any other smartphone to access the information from a tag sign. The software is free and easy to install. Basic instructions on how to download and use the Microsoft application will be located next to the tag signs at the Convention Center.

"Some of our participants are very active on their mobile phones. By using this technology, we allow them to stay engaged and informed at our meetings," said Gene Rose, communications director for NCSL.

A tag will be set up for the NCSL Press Room, 113 in the Convention Center. When journalists take a picture of the tag, it will redirect them to a webpage that will list all of the press releases and reports issued at Legislative Summit. There will also be tags for NCSL's Legislative Summit agenda, website and social media sites, include Twitter and Facebook.

This is the first year NCSL has used the tag technology at its Legislative Summit. Other companies such as Woman's Day Magazine, IAMS pet food, Golf Digest Magazine and Italian phone directory publisher PAGINE Si! have used tags in recent publications and marketing materials. In addition, cities have provided transit maps and museum interactive exhibits with the tag technology.

TNS MD66-MD66 100723-2926410 61MariaDonald (c) 2010 Targeted News Service

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