Marketing Asset Management Report Reveals Importance of Integrated Marketing Delivery Systems
KANSAS CITY, Mo., May 25, 2010 /PRNewswire via COMTEX/ -- Marketing asset management systems that centralize the processes of accessing, creating and deploying marketing materials are key for corporate brand control and company-wide efficiency, according to a recently-released report by Aberdeen Group.
(Logo: http://www.newscom.com/cgi-bin/prnh/20100525/CG09700LOGO) The benchmark report, Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments, underwritten in part by Mail Print (http://www.mailprint.com), found that leading companies that deploy marketing asset management systems have been able to achieve a 24% average year-over-year increase in annual revenue, compared to a 2% increase in other companies.
One main finding of the paper is the additional benefit of combining marketing asset management with marketing campaign execution systems, which allows users to access and deploy marketing communications more efficiently.
Aberdeen's research found that "best-in-class" companies were not only 52% more inclined to recognize the value of integration between stored content and a delivery mechanism, but also that 82% of these top performers use a solution that delivers both asset management and campaign execution, versus 40% of the industry average.
"Having the ability to not only create, but execute, marketing campaigns within a single system has proven to increase productivity and results for the marketing asset management users we studied," said Peter Ostrow, Research Director, Sales Effectiveness, Aberdeen Group. "To achieve best-in-class performance, organizations should support marketing asset management within the context of a formal marketing automation deployment." "As organizations attempt to operate as efficiently and effectively as possible under volatile market conditions and often with fewer resources, marketing asset management solutions that streamline both access to, and execution of marketing communications promise to separate the top performing organizations from others," Ostrow said.
A complimentary copy of this report is provided by underwriter Mail Print, a marketing asset management and print automation provider, at http://www.aberdeen.com/link/sponsor.asp?spid=30411822&cid=6338 About Mail Print Mail Print's Marketing Communications Portal centralizes marketing asset management and marketing automation for companies, helping them protect their branding standards while increasing efficiency. It's not unusual for companies to save $100,000 within their first year of using Mail Print's marketing portal.
Mail Print's marketing asset management solution is designed for multi-location companies and distributed sales forces that need to: Provide access to customizable corporate-approved marketing assets Deploy automated marketing including direct mail and email Streamline company-wide direct marketing and print management Integrate with CRM, ERP, database and email systems Mail Print's Marketing Communications Portal is used by hundreds of companies with more than 14,000 users. Learn more at www.mailprint.com/portal.htm.
About Aberdeen Group, a Harte-Hanks Company Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.
SOURCE Mail Print
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