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Loopfuse Introduces New Plug-in
[April 26, 2010]

Loopfuse Introduces New Plug-in

TMCnet Contributor

LoopFuse, a major player in sales and marketing automation for business-to-business customers, has introduced new add-on to its LoopFuse (News - Alert) OneView flagship offering.

According to company officials, LoopFuse's OneView Prospect Activity Plug-In provides real-time activity information for its customers on any lead or contact in their database, enabling salespeople to rapidly assess the quality of each sales lead at-a-glance, so that they can focus on the most important ones, leading to faster revenue generation.

Company officials said that hosted on's AppExchange marketplace, LoopFuse's new plug-in is free but requires a LoopFuse OneView account. A simple installation wizard guides users so they can quickly add LoopFuse's plug-in to with just a few clicks.

Officials with LoopFuse said that leveraging its proprietary algorithm, LoopFuse's plug-in works by pulling in real-time data and presenting sales personnel with up-to-the-second information to supplement what is already provided on the's account Lead page or Contact page.

Additionally, LoopFuse's plug-in rates and provides a marketing grade of each lead or contact's 90-day activity level, so that the salesperson can immediately glance at the value assigned to each lead.

"Increasingly, sales and marketing professionals have come to want and expect the availability of real-time information to help them with better decision-making across the board. We're pleased to be able to support our customers with this important new functionality that helps them achieve faster revenue generation," said Sean Dwyer, president and CEO of LoopFuse, in a statement.

Company officials said that LoopFuse's flagship offering, LoopFuse OneView, provides sales and marketing automation to help companies more effectively accelerate lead conversion, advance sales cycles, and increase company revenue. Customers leverage LoopFuse's integrated marketing and CRM solution to help sales teams close deals and generate revenue faster.

Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.

Edited by Kelly McGuire

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