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Sybase, Inc.: SYBASE Combines World's Leading Column-Based Analytics Server with Unrivalled Global Messaging reach
[December 16, 2009]

Sybase, Inc.: SYBASE Combines World's Leading Column-Based Analytics Server with Unrivalled Global Messaging reach

LONDON, Dec 16, 2009 (M2 PRESSWIRE via COMTEX) -- Sybase, Inc. (NYSE: SY), an industry leader in delivering enterprise and mobile software, today announced it is leveraging the newest version of its industry leading column-based analytics server - Sybase IQ 15.1 -and its unrivalled global mobile messaging reach, enabling the company to provide deep analytics functionality on the Sybase 365 mobile services platform that will uniquely address the needs of mobile operators, financial institutions and enterprise customers.

The first offering, to be launched in Q1 2010, will be a hosted analytics solution for mobile operators, providing them with improved quality of service, a greater insight into their off-network messaging traffic, and enabling them to better execute revenue generating activities around these trends.

As mobile messaging revenues continue to soar, this solution will enable operators to strengthen quality of service through predictive analysis by quickly identifying and resolving network issues to drive higher quality service and better predict messaging trends to improve network planning. The turn-key service will require no capital expense and has a much lower cost than an on-premise solution, with unparalleled features and performance.

"With more than one billion messages delivered every day on Sybase's global messaging platform, mobile operators have a wealth of data at their fingertips, but previously had limited capability to convert that data into meaningful information for their business," said Gary Kovacs, senior vice president, Markets, Solutions and Products, for Sybase. "Sybase is in a unique position to create new business opportunities by pairing its expertise in data analytics and messaging technology to develop unique solutions that can drive real returns for our mobile services customers." About Sybase Celebrating 25 years of innovation, Sybase is an industry leader in delivering enterprise and mobile software to manage, analyze and mobilize information. We are recognized globally as the performance leader, proven in the most data-intensive industries and across all systems, networks and devices. For 25 years, our information management, analytics and enterprise mobility solutions have powered the world's most mission-critical systems in financial services, telecommunications, manufacturing and government. For more information, visit and read Sybase blogs.

Sybase, and Sybase 365 are trademarks or registered trademarks of Sybase, Inc. All other company and product names mentioned may be trademarks of the respective companies with which they are associated. indicates registration in the United States.

Forward-Looking Statements Certain statements in this release concerning Sybase 365 and Sybase, Inc. and their new products, new business relationships, prospects and future growth are forward-looking and involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially from those suggested by these forward-looking statements include, but are not limited to, the performance of the global economy and growth in sales of mobile banking and mobile commerce products and services; market acceptance of the company's products and services; customer and industry analyst perception of the company and its technology vision and future prospects; the success of certain business combinations engaged in by the company or by competitors; political unrest or acts of war; possible disruptive effects of organizational or personnel changes; and other factors described in Sybase, Inc.'s reports filed with the U.S. Securities and Exchange Commission, including its annual report on Form 10-K for the year ended December 31, 2008 and its quarterly reports on Form 10-Q for the three-month periods ended March 31, 2009 and June 30, 2009.

CONTACT: Katie Potts, Octopus Tel: +44 (0)8453 700 655 Tel: +44 (0)7710 977 249 Rhona Thauvette, Sybase 365 e-mail: Tel: +33 1 53 05 29 10 Tom Flisher, Octopus Communications, for Sybase 365 e-mail: Tel: +44 (0)845 3700 655 ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at on the world wide web. Inquiries to

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