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REACH Selects TANDBERG Television C&D Solutions to Expand HD Capabilities
[April 15, 2009]

REACH Selects TANDBERG Television C&D Solutions to Expand HD Capabilities


HONG KONG --(Business Wire)-- TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC), today announced that REACH, the premier provider of international voice and satellite services in Asia, is extending its HD satellite capabilities with a comprehensive Contribution & Distribution (C&D) solution from TANDBERG Television that includes encoding, multiplexing, modulation and professional receivers. The equipment is being used at Asia's largest commercial teleport in Hong Kong and at satellite earth stations in Sydney and Perth. Using the TANDBERG Television C&D equipment, REACH provides video contribution circuits for TV networks and Pay TV operators covering SD, HD and DVB-S2 capabilities.

"Reach is now focused on being the premier video services provider in South East Asia," comments Richard Ward, Manager Satellite Engineering at REACH. "We needed market leading video quality, very high reliability and local support. TANDBERG Television met these requirements. We have a complete contribution system that can interface to any telco or satellite standard including ATM, IP, DVB-S2, and an operationally simple control system." REACH is using TANDBERG Television E5720 MPEG-2 SD encoders, E5782 MPEG-2 HD encoders and the MX8400 multiplexer (which includes statistical and re-multiplexing capabilities). The company has also installed TANDBERG Television's widely deployed SM6620 modulators, which support DVB-S, DVB-DSNG and DVB-S2 modulation modes, and RX1290 Integrated Receiver Decoders, which are multi-format decoders with ASI interfaces as standard.

Dario Choi, Executive VP and General Manager, TANDBERG Television Asia-Pacific, adds: "REACH is a dynamic and ambitious service provider and we are delighted they have chosen TANDBERG Television to help them expand their HD and SD video contribution business. This deal is further evidence of our continued C&D leadership worldwide." About REACH Headquartered in Hong Kong, REACH is the premier provider of international voice and satellite services in Asia. The company also delivers the international data service requirements of its shareholders (PCCW and Telstra), two of the largest established carriers in Asia, via the operation and management of the most diverse high-speed network in the region. REACH has interests in more than 40 submarine cables and international satellite systems and offers customers a diverse range of connectivity options within Asia and beyond. REACH connectivity covers 240 countries and stretches over 364,000 km around the globe, with nearly half of its traffic terminating at its major hubs in Hong Kong and Australia.


About TANDBERG Television TANDBERG Television, part of the Ericsson Group, delivers the multimedia technology and expertise that is moving digital video forward. Whether it's advanced compression systems, on-demand or content distribution, the company's award-winning solutions are used by the world's leading broadcasters, operators and programmers to deliver new viewer experiences and advertising opportunities. With a broad suite of open, standards-based products, TANDBERG Television offers the highest quality solutions for Digital TV, HDTV, VOD, and IPTV. For more information, please visit www.tandbergtv.com About Ericsson Ericsson is the world's leading provider of technology and services to telecom operators. The market leader in 2G and 3G mobile technologies, Ericsson supplies communications services and manages networks that serve more than 250 million subscribers. The company's portfolio comprises mobile and fixed network infrastructure, and broadband and multimedia solutions for operators, enterprises and developers. The Sony Ericsson joint venture provides consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of 'communication for all' through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 70,000 employees generated revenue of USD 27 billion (SEK 209 billion) in 2008. Founded in 1876 and headquartered in Stockholm, Sweden, Ericsson is listed on OMX Nordic Exchange Stockholm and NASDAQ.

For more information, visit www.ericsson.com or www.ericsson.mobi.

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