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Apricot Computers Ltd: Apricot Computers Makes its Comeback with Entry into the Ultra-Mobile PC Market; Apricot Returns to UKwith a Sub-Laptop for Mobile Business Professionals and Home Users
[October 16, 2008]

Apricot Computers Ltd: Apricot Computers Makes its Comeback with Entry into the Ultra-Mobile PC Market; Apricot Returns to UKwith a Sub-Laptop for Mobile Business Professionals and Home Users

(M2 PressWIRE Via Acquire Media NewsEdge)

London -- Apricot Computers Ltd returns to the UKmarket today with a
strategic entry into the burgeoning Ultra-Mobile PC (UMPC) market. The
latest sub-laptop on the market, Apricot's PicoBook Pro runs on either
Linux or Windows XP, with a 60Gb hard drive, an 8.9" screen and
impressive battery life of 4 hours. PicoBook Pro is also very light,
weighing in at 0.98kg, yet it still manages to accommodate a generous
sized keyboard for ease of typing, complete with WiMAX support, an
in-built VGA output, Bluetooth, two USB 2.0 ports and a storage card
slot; ideal for the mobile user whether it's for work or play.

Apricot's PicoBook Pro has been developed entirely with the mobile user
in mind and its price of GBP279 (incl. VAT) gives it mass market
appeal. According to the Apricot ethos, an ultra portable computer
should be functional with enough hard disk space to run and store
multi-media programmes, yet use power conservatively to save on energy
and battery life. PicoBook Pro is one of the greenest sup-laptops in
the marketplace, using ultra-low voltage (ULV)/1.2 GHz. Users can also
boot their PicoBook Pro in under 30 seconds.

The new CEO of Apricot Computers, Shahid Sultan, commented on the
company's first product announcement since its re-entry into the UKlast
month: "Many offerings in the sub-laptop market are missing the point.
A mobile PC user fundamentally wants to be able to connect to the
internet whenever and wherever they are and to be able to use it for a
prolonged period of time, without needing to charge the batteries. We
have created a PC that is truly mobile and - despite its high quality
credentials, functionality and look and feel - it is also affordable."

Product Specifications:




Physical size: 230mm x 171mm x 38.7mm

Weight: 0.98kg

Battery/AC Adaptor

4CELL Li-ion Battery, 2200mA, giving up to 4 hours use

International auto-sensing adaptor 110-240V


8.9" Wide Screen WS VGA (1024 x 600)

Supports LCD, CRT, TV, or LCD/CRT Dual Display


60 Gigabyte Hard Disk

1024MB (1GB) DDRH RAM 667Mhz

Operating System

Linux: Novell SUSE Enterprise

Windows XP: Genuine Windows XP Home Edition


Built-in 10/100 based-T LAN

3945 ABG Wireless LAN 802.11abg

Bluetooth, optional WiMAX

I/O Ports

D-SUB 15Pin x 1

USB 2.0 Port x 2

Mic-in Port x1


RJ45 Port x1

Kensington Anchor Point


VIA C7-M Ultra-Low Voltage 1.2 GHz

VIA TwinTurbo Technology - 400MHz Clock speed


High Performance 3D Graphics: VIA Chrome9 HC3 integrated graphics core,
full DirectX 9.0 support


VIA Vinyl HD Audio controller supports up to eight high definition
channels with a 192kHz sampling rate, delivering a richer all-round
digital media experience.


VIA VX800 Unified Chipset

Additional Features

1.3 Mega-pixel Integrated Webcam

Built-in 4 in 1 Card-reader

Pricing and Availability

Apricot's PicoBook Pro is available now and is priced at GBP279
including VAT, which comes with Linux pre-installed. Customers can opt
to install XP at an additional cost.

PicoBook Pro is available to buy directly from the Apricot website
( from today and production units will ship
from 1st November 2008, with 14 day delivery time. Apricot is currently
seeking partnerships with UKdistributors and resellers for PicoBook Pro.

About Apricot Computers

Apricot Computers Ltd was established in the UKin 1965. Formally owned
by Mitsubishi Corporation, Apricot is now a manufacturer of ultra
mobile personal computers and has its headquarters based in the UK.

Apricot was the first company in the world with several technical
innovations, including the first commercial shipment of an all-in-one
system with a 3.5-inch floppy drive, while in the early 1990's it
manufactured one of the world's most secure x86-based PCs, sold
exclusively to the UK government.

Apricot continues in its dedication to producing excellent products and
services. Apricot has had impressive global successes historically and
is now manufacturing products to suit today's more connected world and
mobile lifestyles.

CONTACT: Rosaline Mills, PR Consultant, Bamboo PR Ltd
Tel: +44 (0)845 257 7115
Tel: +44 (0)795 160 9706
Apricot Computers Ltd

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