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Brand New World and Affinion Group Partner With Endemol USA to Create the 'Deal or No Deal Club'LOS ANGELES, Sept. 29 /PRNewswire/ -- Brand New World and Affinion Group have partnered to introduce unique TV-show branded loyalty membership clubs to the US entertainment market. The first club from the partnership, based on Endemol Productions' NBC hit Deal or No Deal, is already helping translate the huge success of the show into the Deal or No Deal Club. This first-of-its-kind club in the US launched during the September 8, 2008 premiere of the half-hour daily version of Deal or No Deal, which is available to over 97 percent of U.S. households during its first season in syndication. The club is also accessible through a specially-created tie-in website at http://www.dealornodealclub.com/. In keeping with the show's theme, the Deal or No Deal Club's unique approach will provide members with access to highly valuable deals, including best-in-class discounts at nationwide retailers, renewable coupons at popular restaurants and leisure attractions, attractive dining and travel offerings, and private concierge services available 24-hours-a-day. The Deal or No Deal Club will be promoted through a weekly $10,000 sweepstakes in which viewers can participate for free via a toll-free number, as well as through the website of any participating local affiliate airing the program. No purchase is required to enroll in the weekly sweepstakes, but fans of the show can begin to enjoy the immediate benefits of the club and register for the sweepstakes at http://www.dealornodealclub.com/. Endemol, an established and respected name worldwide, joins Brand New World, also a proven success in Europe that has worked with some of the largest broadcasters and production houses, including; RTL Group, ProSieben Group (and of course, Endemol) to bring this successful business model to the US. In doing so, Brand New World has partnered with Affinion, the US-based global leader in providing compelling membership services and loyalty programs to companies seeking to enhance the value of their customer relationships. Affinion's vast experience in direct marketing and merchandise fulfillment dovetails with Brand New World's ground breaking business model in creating an exciting new concept in TV brand marketing. In joining together for this initial program, the companies have built a turnkey solution with the ability to customize future branded affinity clubs for TV producers, broadcasters and networks. "Brand New World is very excited to be partnering with Affinion Group to bring this unique audience experience to the US," said Frederic Westerberg, CEO of Brand New World. "Our club connects the viewer with their favorite TV shows directly, bringing them closer to the brand and allowing them unparalleled access to the benefits of membership. The elegance of these branded loyalty clubs is that through generating greater excitement with viewers, they also generate significant new revenue streams for the broadcasters." "For over 35 years, Affinion has sought to bring leading-edge products together with innovative marketing solutions in a wide variety of media," said Tom Rusin, president and CEO of Affinion North America. "As we begin to explore the exciting possibilities for Affinion in telemedia, we are delighted to launch our efforts with such high-quality partners as Brand New World and Endemol." "We are looking forward to expanding our existing relationship with such respected names, said Jon Vlassopulos, Senior Vice President of Digital Media and Branded Entertainment, Endemol USA. "This exciting venture will ensure that fans of Deal or No Deal are able to enjoy greater interactive experience with the show and, as always, Endemol is looking forward to being at the forefront of that experience." Brand New World CONTACT: David Scharff of Evolutionary Media Group, +1-323-658-8700,[email protected]; or Todd Smith of Affinion Group, +1-615-764-2598,[email protected] Web site: http://www.dealornodealclub.com/ |