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Omniture: Our University Program Preps Future Online Marketers
[July 23, 2008]

Omniture: Our University Program Preps Future Online Marketers

TMCnet Contributing Editor
U.S. business, marketing and marketing communications schools have joined the Omniture (News - Alert) Academic Initiative Program, the company announced today. Universities now using the company’s program include Northwestern University, Brigham Young University, New York University, University of Southern California and University of Utah, according to Omniture.

Now, at the those schools, company officials say, university professors and students can get a comprehensive program that includes access to: Omniture’s online community and user groups; Omniture University Web analytics online marketing content; all Omniture products; complimentary training at Omniture corporate training centers throughout the world; Omniture Certified Professional certification testing; and Omniture University corporate trainers.

The business and marketing school curricula of the university will now get training materials and certification testing, company officials say. Students will be better prepared with the online marketing skills and experience sought after by today’s employers by incorporating Omniture training into professor-led lectures and course work, according to the company.
The students of Northwestern University are in a customer centric, analytic graduate program and therefore, the university is providing them with access to Omniture’s online business optimization products through the Omniture Academic Initiative, according to the company. While allowing these students to test Omniture’s online marketing suite in unique, real-world marketing situations, exposure to these Web analytic applications complements their studies, company officials say.
Omniture officials say their company is preparing the next generation of marketers with the skills and knowledge they need in today’s online environment partnering with some of the world’s leading business, marketing and marketing communications schools. The company says that this expertise is essential for tomorrow’s business leaders.
“The Internet has become the heart of today’s business, so it is critical for students to learn new online marketing skills,” said P. Clint Rogers, an adjunct professor at Brigham Young University’s Marriott School of Management. “BYU students have found a high demand for their hands-on knowledge of Omniture Web analytics and the data-driven decisions they can make for online businesses. Our students are benefitting from this leading technology by implementing their Omniture skills and knowledge into client marketing campaigns prior to graduation. This advanced education is invaluable for their future careers.”
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
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