[February 07, 2008] Examine the Quad-Play and Service Bundling Strategy Tweet NEW YORK --(Business Wire)-- Reportlinker.com announces that a new market research report related to the CRM - Customer service industry is available in its catalogue. Quad-Play and Service bundling strategy 2007-2012 To order this report: www.reportlinker.com/p076219/2008/02/07/Quad-Play-and-Service- bundling-strategy-2007-2012.html Are Virgin Media dropping quadplay? How effective is Tiscali's quad-play strategy? Is neuf cegetel's revenue increase thanks to Quad-play?These are just some of the questions this in-depth report will help you answer. Customers and service providers are actively reaping the benefits of bundled services. However, some companies are reporting customer losses across the quad-play structure - why? Though quad play is relatively new and an unproven service, many companies are only just starting to look to explore it. The opportunity of offering a bundled mobile, fixed line, broadband and TV solution was too much for NTL and became central to its purchase of Virgin Mobile. Italian operators are fighting increased competition and offering more competitive packages through bundled services. Which companies can you work with? How can you work with these companies? What kind of return should you expect? Will it reduce churn and increase revenue? Quad-play operators assume they can build on the success of two-play by deploying triple and quadruple play packages and offering increased services to their existing customer base. But what effect does the movement from two-play to triple and quadruple play have on KPIs? Does the perceived value justify the added costs? This report will tell you. Can TV and media options replace the reducing costs of mobile and fixed line? How quickly will take-up of these new and emerging services grow given the risks that may have to be faced? Can you afford to take these risks in order to achieve a quad play service? Will you be left behind if you do not? Bundled services are convenient to subscribers who no longer need to purchase its services from multiple operators. Providers will also be able to enjoy new market opportunities resulting from offering multi play services. This market is set to expand with companies looking to increase its service portfolio as operators increasingly look to provide customers fully converged solutions. Taking the appropriate action at an early stage will ensure you are part of the new and developing markets. The latest visiongain report, Quad-Play and Service bundling strategy 2007-2012, provides an in depth assessment of the multi-play market. The report provides comprehensive case studies of the major participants and regions around the world, particularly of the European, US and Asia-Pacific markets. What does the future hold for these regions? Which region should you be focusing your attention towards? Where does your company fit in? The report provides valuable information for telcos, cable companies, mobile operators, satellite DTH providers and financial services amongst others, in where they should be focusing their attention. Reading this report will provide you with the following information: Who are the main players in the bundled service market and what are they doing? What services and price plans are currently available across the world? What new services are expected to be added in the future? What does the future hold for telcos, cable companies and mobile operators? Will the arrival of quad play have any damaging effect on companies offer limited service? There is no doubt that increasing numbers of companies will seek to enter in to the multi-play market in the near future if they have not already done so. It is therefore imperative that you do not miss the chance to become part of an ever increasing and expanding market, taking advantage of the new opportunities that will become available. Who needs to buy this report Mobile/Cellular operators Telcos Cable companies Fixed line providers Satellite DTH providers Handset and other equipment manufacturers Forecasts are provided and discussed in terms of geographical and technological markets, and the factors that are driving forward bundling are discussed in this report. The report also provides strategies and recommendations that are applicable to fixed and mobile operators, cable operators, and ISPs. Chapter 1: Executive Summary 1.1 Evolution of the telecoms and entertainment markets 1.2 Market opportunities 1.3 Major market Trends 1.3.1 Significant growth in mobile subscribers 1.3.2 Falling operator revenues 1.3.3 Outsourcing grows in popularity 1.4 Future of the Wi-Fi market 1.5 Evolution of household entertainment media 1.5.1 Importance of broadband access 1.5.1.1 IPTV prospects 1.6 Evolution of bundled service packages 1.7 Business models 1.8 Conclusions Chapter 2: Introduction 2.1 Overview 2.2 Bundle definition 2.2.1 Triple play definition 2.2.2 Quadruple play 2.3 Cable vs telcos approach to bundling 2.4 Typical Price Structures 2.5 Convergence 2.6 IMS 2.7 Report methodology 2.7.1 Organisation of the Report 2.7.2 Aims and Focus of this Report Chapter 3: Issues to consider 3.1 New Technologies Chart 3.1: Global hybrid cellular/WLAN handset 3.2 Responses to falling revenues 3.3 Must have and nice to have services 3.4 Value of triple/quadruple play to service providers 3.5 Revenue generating options 3.5.1 Fixed telephony 3.5.2 Broadband 3.5.3 IPTV 3.5.4 Wi-Fi telephony 3.5.5 Consumer VoIP telephony 3.5.6 Mobile services 3.6 Mobile and VoIP Chapter 4: Global market analysis and forecasts 4.1 Market overview 4.2 IPTV is the key to effective bundling 4.3 IPTV is the way forward, as long as the applications are right 4.4 The mechanism behind IPTV 4.5 Technology providers Table 4.1 Vendors providing IPTV technologies, 2006 4.6 IPTV market drivers Chart 4.1: Churn rate of standalone service vs triple play packages 4.6.1 Broadband penetration on the rise 4.6.2 Competition between cable operators and telcos boost to IPTV market 4.6.3 Choice of content is expanding 4.6.4 Fibre to the home boost IPTV distribution 4.6.5 High definition broadcasting is creating a demand for IPTV services 4.6.6 Higher expectations among users make them look around for better services 4.7 IPTV market challenges 4.7.1 Technical challenges 4.7.2 Content challenges 4.7.3 Content security 4.8 Commercial challenges 4.9 IPTV Market Restraints 4.9.1 Regulatory issues 4.9.2 Lack of bandwidth 4.9.3 DSL coverage 4.9.4 Proprietary technologies 4.9.5 Consumers education 4.10 Market Trends 4.10.1 Set-top boxes 4.10.2 Fibre and DSL deployment 4.10.3 IPTV services market forces 4.11 Target market 4.12 Demographic and core data Table 4.2: Global cable/satellite TV, Internet and broadband households, 2007-2012 Table 4.3: Worldwide mobile subscribers and revenues, 2007-2012 Table 4.4: Mobile subscribers % by region, 2007-2012 Table 4.5: Mobile revenues % by region, 2007-2012 Table 4.6: Countries with 100%+ mobile penetration as of Q4 2007 Table 4.7: Cellular mobile services competition (%), 2007 Table 4.8: Top 10 mobile operators by proportionate subscribers, 2007 Table 4.9: Broadband penetration by economies worldwide, 2007 Table 4.10: Worldwide IPTV subscribers and revenues, 2007-2012 Table 4.11: IPTV subscriber by region, 2007-2012 Table 4.12: IPTV revenues by region, 2007-2012 Chapter 5: North American market analysis and forecasts 5.1 North Americas 5.1.1 Market overview 5.1.2 Demographic and core data Table 5.1: North American internet, broadband and cable/satellite TV households, 2007-2012 Table 5.2: North American mobile subscriber and revenues, 2007-2012 Table 5.3: North American mobile subscriber and revenues, 2007-2012 5.1.3 Services demand 5.1.4 Fixed-line displacement trends Table 5.4: North American households subscribing to bundled packages (by service type), 2007-2012 5.1.5 Services revenues provision of bundle services will increase in line with the rise in subscribers Table 5.5: North American market revenue growth from bundled services, 2007-2012 5.1.6 Challenges 5.1.6.1 Lower margins and revenue from promotional offers aimed at attracting customers 5.1.6.2 Changes associated with OSS/BSS provisioning of a single bill to customers 5.1.6.3 Costs of implementing a bundling strategy 5.1.6.4 Developing and managing new relationships needed to offer a wide range of services 5.1.6.5 Increased competition by new entrants from the IP sector 5.1.7 Market drivers 5.1.7.1 Reduced churn and potential for additional revenue 5.1.7.2 Improved customer experience 5.1.7.3 Promotional discounts and offers on bundles 5.1.7.4 Bundle pricing 5.1.7.5 Single point of contact for all subscribed services 5.1.7.6 Competition between telcos, cable companies, and new entrants 5.1.8 Market restraints 5.1.8.1 Badly deployed OSS/BSS systems 5.1.8.2 Regulatory hurdles that affect deployment of services 5.1.8.3 High marketing costs associated with customer acquisition 5.1.8.4 Competition between telcos, cable companies, and new entrants 5.1.9 Market trends 5.1.9.1 Merger & Acquisition 5.1.9.2 Strategic alliances & partnerships 5.1.9.3 Customer demands 5.1.9.4 Network and service convergence 5.1.9.5 Technology 5.1.9.5.1 ADSL and beyond 5.1.9.5.1.2 VCC is coming 5.1.10 Bundle offering 5.1.10.1 Bundle solutions 5.1.11 Quadruple play readiness 5.1.2.1 US market 5.2.1.1 Telkonet 5.2.1.2 AT&T 5.2.1.3 Qwest Table: 5.6 Qwest Individual Services and Prices when bought individually Table: 5.7 Qwest Discount Bundle Packages 5.2.1.4 Cablevision 5.2.1.5 Advance/Newhouse Communications 5.2.1.6 Comcast 5.2.1.7 Cox Communications 5.2.1.8 Time Warner Cable Table 5.8: Time Warner Bundle Packages 5.2.1.9 Pivot 5.2.1.10 Verizon Table 5.9: Verizon Bundle Packages 5.2.2 Canadian Market 5.2.2.1 Rogers 5.2.2.2 Videotron Table 5.10: Videotron Bundle Prices 5.3 North American Overview Chapter 6: Latin America market analysis and forecasts 6.1 Market Overview 6.2 Demographic and core data Table 6.1: Latin American internet, broadband and cable/satellite TV households, 2005-2011 Table 6.2: Latin America mobile subscribers and revenues, 2005-2011 Table 6.3: Latin America mobile subscribers and revenues, 2005-2011 6.3 Quadruple Play Readiness Table 6.4: Bundle service providers in Latin America 6.3.1 Argentina 6.3.2 Brazil 6.3.2.1 Telemar 6.3.2.2 Telefonica 6.3.2.3 Brasil Telecom 6.3.3 Mexico 6.4 Bolivia 6.5 Chile 6.6 Colombia 6.7 Ecuador 6.8 Peru 6.9 Nicaragua Chapter 7: European market analysis and forecasts 7.1 Market Overview 7.2 European triple play players Table 7.1 European bundle players, Q2 2006 7.3 Demographic and core data Table 7.2: European internet, broadband and cable/satellite TV households, 2007-2012 7.4 Services demand Table 7.3: European households subscribing to bundled services (by service type), 2007-2012 Table 7.4: European mobile subscribers and revenues, 2007-2012 Table 7.5: European IPTV subscribers and revenues, 2007-2012 7.5 European market trends 7.6 Merger & Acquisitions 7.7 Quadruple play readiness 7.8 European Market 7.8.1 Virgin Media Table 7.6: Virgin Media Bundle Packages Table 7.7: TV Package Details Table 7.8: Broadband Package Details Table 7.9: Telephone Package Details Table 7.10: Mobile Package Details Chart 7.1: Virgin Media Subscribers Q3 2006 - Q2 2007 Table 7.11: Virgin Media Revenue 7.8.2 Sky Table 7.12: Sky Subscribers Table 7.13: Typical Sky Service Bundles 7.8.3 Sky Mobile 7.8.4 BT 7.8.4.1 BT Total Broadband 7.8.4.2 BT Fusion 7.8.4.3 BT Vision Table 7.14: BT Vision Package Prices Table 7.15: BT On-Demand Prices 7.8.4.4 BT Mobile 7.8.4.5 BT Fusion Mobile Table 7.16: BT Fusion Prices 7.8.5 O2 Table 7.17: O2 Broadband Prices 7.8.6 Carphone Warehouse 7.8.7 Vodafone 7.8.8 Orange UK Table 7.18: Orange Bundle Packages 7.8.9 Tiscali UK Table 7.19: Tiscali Bundle Packages 7.8.10 UK Market Overview Table 7.20: Examples of UK Bundle Packages 7.9 Belgium 7.10 Baltic and Nordic 7.10.1 Telenor Table 7.21: Countries served by Telenor 7.10.2 Tele2 7.10.3 TeliaSonera 7.11 Switzerland Table 7.22: Swiss Bundle Packages 7.12 Germany 7.12.1 Deutsche Telecom 7.12.2 Kabel Deutschland 7.13 Italy 7.14 France 7.14.1 Orange 7.14.2 Neuf Cegetel 7.15 UPC Table 7.23: Countries served by UPC 7.16 European Summary Chapter 8: Asia-Pacific market 8.1 Market Overview 8.2 Demographic and core data Table 8.1 Asia-Pacific data (million), 2007-2012 8.3 Services demand Table 8.2 Asia-Pacific bundles subscription pattern, households (million) 2007-2012 Table 8.3 Asia-Pacific Mobile subscribers, 2007-2012 8.4 IPTV in Asia-Pacific Table 8.4 Asia-Pacific IPTV subscribers (000) 2007-2012 8.5 Quadruple play readiness Table 8.6: Asia-Pacific bundle service providers, Q2 2007 8.6 New Zealand 8.7 Japan 8.7.1 NTT DoCoMo 8.7.2 Softbank 8.8 Hong Kong 8.9 South Korea 8.9.1 SK Telecom 8.9.2 KTF 8.10 Australia 8.11 India 8.12 China 8.13 Asia-Pacific Summary Chapter 9: MEA market analysis and forecasts 9.1 Market Overview 9.2 Demographic and core data Table 9.1 MEA data (million), 2007-2012 9.3 Services demand Table 9.2 MEA bundles subscription pattern, households (million) 2007-2012 9.4 Mobile service Table 9.3 MEA Mobile subscriber, 2007-2012 Table 9.4 MEA IPTV subscribers (000') 2007-2012 9.5 Quadruple play readiness 9.5.1 The MEA region Table 9.5 MEA bundle providers, 2007 Chapter 10: Recommendations and strategies for success 10.1 Overview 10.2 Strategy for service providers 10.2.1 Customers expectations 10.3 Strategies based on marketing approach 10.3.1 Improved services 10.3.2 Segmentation 10.4 Promoting basic IPTV services 10.5 Fixed-line operator strategies 10.5.1 Strategy based on outsourcing 10.5.2 Flexing financial might 10.5.3 Re-merging 10.6 Strategy for mobile only operators 10.6.1 Partnerships 10.6.2 Strategy based on technology 10.6.2.1 Vendors 10.6.2.2 Import proven technologies 10.7 Strategy for ISPs 10.7.1 More play options 10.8 Strategies based on strategic alliances 10.8.1 Alliances 10.8.2 Adding value 10.9 Strategies based on pricing 10.10 Target Markets 10.11 Global Overview More Details Organisations mentioned in this report: 3 Adelphia Advance/Newhouse Communications Alcatel Allied Telesyn Amena Andinatel ANEW Broadband AOL Atlas Auna BB2 Be Bharti Televentures Brasil Telecom Bresnan Communications Broadcom BT Cablecom Cablevisao Cablevision Call-Nett Canal+ Carphone Warehouse CAT Telecom Cesky Telecom China Netcom China Telecom Cingular Cisco CMT Comcast Connex Cox Deutsche Telekom E Plus Eagle Rock EarthLink EastLink Easynet eBay Embratel Entel Entel Movil Ericsson Ertach ETISelect Eurotel Praha Fastweb FCC Foxtel France Telecom Freeview GigaBeam Google Grupo Clarin iiNet Iliad INTRACOM Iplan Jordan Telecom Kuwait Telecom Liberty Media Manx Telecom Maxcom Microcell Telecommunications Microsoft MobileIGNITE Mobistar MTC MTNL Myrio Net Servicos Net4India Neuf Cegetel Nokia NTL-Virgin Mobile NTT DoCoMo O2 Ono Orange Pacifictel PCCW Philips Primus Canada Telecommunications Primus Telecommunications Progress Energy Qwest RabbitPoint Redback Networks Rogers/Fido Saudi Telecom SBC SBC/AT&T Shaw Communications Siemens Sistematica SIT Sky Skype Softbank Sonatel Sprint Nextel Sunday Communications Telecom Argentina Telecom Egypt Telecom Italia Telecom New Zealand Telefonica Telefonica Moviles Telemar Telenor Telewest TeliaSonera Telkom Telkonet Telmex Argentina Telstra Telus TerraSip Texas Instrument Time Warner Cable T-Mobile T-Online TPS TransAct UPC UTStarcom Verizon Videotron Vivax Vodafone Vontel VTR GlobalCom Ya.com Yahoo ZTE Quad-Play and Service bundling strategy 2007-2012 To order this report: www.reportlinker.com/p076219/2008/02/07/Quad-Play-and-Service- bundling-strategy-2007-2012.html (Long URLs in this release may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) More market research reports? Go to http://www.reportlinker.com [ Back To TMCnet.com's Homepage ]