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MW-50: Mediaweek Names the Most Influential Executives Shaping the Future of Media
[September 17, 2007]

MW-50: Mediaweek Names the Most Influential Executives Shaping the Future of Media

NEW YORK --(Business Wire)-- Mediaweek today announced honorees in the first annual MW-50, a list recognizing new media innovators, across all media disciplines, who drive revenue, establish standards, create new models and generate buzz. The complete list is available in the September 17 issue of Mediaweek and online at

"The media business is undergoing such a profound transformation, we believe it is important to celebrate the most indispensable executives who make their industries hum with innovation, creativity and success," says Michael Burgi, editor-in-chief and associate publisher of Mediaweek.

Taking the top spot, Rino Scanzoni, chief investment officer of GroupM, has moved the marketplace, striking the first TV upfront deal with NBC Universal that caused the industry to reexamine its use of program ratings, and move towards using commercial ratings as standard currency. Go to for an exclusive video interview with Scanzoni.

Rounding out the top five are Tim Armstrong, President, Advertising and Commerce, North America and VP, Google; Mike Shaw, President, Sales and Marketing, ABC; Mike Darnell, President, Alternative Programming, Fox; and Jeff Gaspin, President/CEO, NBCU TV Group. Vogue editrix Anna Wintour landed at No. 7.

Representative of the industry's continued evolution to drive digital platforms, tied at No. 18, Comcast's Charlie Thurston and Time Warner Cable's Joan Gillman are changing the cable operator landscape by leading the charge toward individual targeted ads directly to digital set-top boxes. Time Inc.'s John Squires (No. 24) has kept busy evolving the publishing giant's print brands, adding social networking and mobile content.

The list was based on extensive research and interviews with industry experts. Mediaweek editors tracked momentum by evaluating a variety of criteria:

-- Executives' oversight of properties and/or departments;

-- The traction execs boasted in areas such as advertising revenue, program ratings, audience growth and media accounts;

-- The worth of media buyers' accounts and big deals, in terms of mergers and acquisitions, partnerships and sponsorships;

-- Digital stats, which include the creation of new or advanced digital products, and the integration of traditional and new media;

-- The overall impact execs had on their industry, in terms of setting new industry standards or best practices.

The 2007 Mediaweek 50:

1. Rino Scanzoni, chief investment officer of GroupM: Responsible for overseeing $12.5 billion in broadcast and cable television media budgets for three GroupM media agencies--Mediaedge:cia, MindShare and MediaCom--Scanzoni paved the way for making commercial ratings plus three-day DVR viewing the industry's new negotiation benchmark.

2. Tim Armstrong, President, Advertising and Commerce, North America and VP, Google: Overseeing one of the fastest growing revenue generators in the media business, Armstrong has helped sell pay-per-click ads, which still serve as the search giant's core revenue driver.

3. Mike Shaw, President, Sales and Marketing, ABC: This year Shaw aligned himself with media agencies to negotiate the 2007 upfront based on commercial ratings, in exchange for DVR viewing credit. The end result? ABC took in $2.4 billion in the prime-time upfront, at cost-per-thousand increases averaging 9 percent, the highest among the Big Four broadcast networks.

4. Mike Darnell, President, Alternative Programming, Fox: He's crafty, competitive, and can turn around a reality concept in less time than most execs take lunch. Darnell oversees TV's biggest hits, including American Idol, Hell's Kitchen, So You Think You Can Dance, and Don't Forget the Lyrics!

5. Jeff Gaspin, President/CEO, NBCU TV Group: Gaspin is one of the busiest men in the cable TV universe with oversight of one of the most expansive and lucrative cable portfolios, steering the linear nets (USA Network, Bravo and Sci Fi Channel) as well as the start-ups (Sleuth, Chiller and Universal HD). In July, he took on the guardianship of all non-NBC broadcast properties, including Spanish-language net Telemundo.

6. Scott Koondel, Executive VP, CBS TV Distribution: Koondel is that rare exec who not only survived all the industry mashups, but also thrived. Responsible for the sales and marketing of all CBS Paramount Network Television inventory, past and present, as well as CBS News and Showtime, across broadcast, cable, pay TV, video on demand and all digital platforms, Koondel is in charge of more than 75,000 hours of programming.

7. Anna Wintour, Editor in Chief, Vogue: Wintour's 1.3 million circ. Vogue has enjoyed an upswing of single-copy sales--rising 4.6 percent in the year's first half--even as the rest of the industry suffers in a weak newsstand market. As editorial director, she shepherds powerhouse spin-offs Teen Vogue, Vogue Living and Men's Vogue, as well as the Fashion Rocks issue complementing Conde Nast Media Group's annual music extravaganza. Wintour also has a hand in, online home of Vogue and W.

8. Jon Nesvig, Sales President, Fox Broadcasting: Reigning over the Fox network's advertising sales for 18 years, Nesvig oversees both entertainment and sports ad sales for the News Corp.-owned network, which raked in a record $1.85 billion in this year's upfront. Additionally, Nesvig this year relaunched Fox One, the company's cross-platform sales unit.

9. David Levy, President, Turner Ad Sales, Turner Sports: As the ad sales chief responsible for Turner's portfolio of entertainment networks, including TNT, TBS, Court TV (soon to be rebranded as truTV), Cartoon Network and Adult Swim, and as the mastermind behind Turner Sports, Levy commands about one out of every four dollars in the cable's total upfront take.

10. John Skipper, Executive VP, Content, ESPN: Not only is he involved in negotiating the rights to live professional sports on TV, but Skipper also ensures that coverage is available across all ESPN's varied media platforms for rabid sports fans everywhere.

11. Gary Newman, Dana Walden,   31. Evan Harrison, EVP, Online
Chairmen, 20th Century Fox TV   Music & Radio, Clear Channel Radio
12. Dave Cassaro, President,    32. Joe Abruzzese, President, Ad
Comcast Networks Ad Sales     Sales, Discovery Networks
13. Jo Ann Ross, President,    33. David Poltrack, Chief Research
Network Sales, CBS         Officer, CBS President, CBS Vision
14. Michael Barrett, EVP, CRO, Fox 34. Rick Cummings, President,
Interactive Media         Radio, Emmis Communications
15. George Kliavkoff, Chief    35. Jon Mandel, CEO, NielsenConnect
Digital Officer, NBCU
16. Terry Mackin, EVP, Hearst-   36. Andrew Swinand, President,
Argyle Television         Chief Client Officer, Starcom USA
17. Kathy Crawford, President,   37. Howard Levy, EVP, Ad Sales,
Local Broadcast, MindShare     Disney/ABC Domestic Television
18. Charlie Thurston, Joan     38. David Zinczenko, SVP, Rodale
Gillman, Presidents, Comcast    Editor in Chief, Men's Health
Spotlight/Time Warner Cable Media
19. Alan Wurtzel, President, R&D, 39. Mike DiFranza, President, GM,
NBCU                Captivate Network
20. Rich Ross, Global TV      40. Jonathan Littman, President,
President, Disney         Jerry Bruckheimer TV
21. Joanne Burnes, EVP, Sales,   41. Mike Kelly, President, AOL
Marketing, Research, New Media,  Media Networks
20th Television, MyNetworkTV, Fox
22. Peter Roth, President, Warner 42. Rob Bennett, GM,
Bros. TV              Video/Entertainment, MSN
23. Kelly Kahl, SVP, Programming  43. Jeff Dellin, SVP, Market
Ops, CBS              Research, NBCU Domestic TV
24. John Squires, EVP, Time Inc.  44. Kaye Bentley, SVP, National
                  Media, Fox Broadcasting
25. Mike Murphy, VP, Media Sales, 45. Pierre Bouvard, President,
Facebook              Portable People Meter, Arbitron
26. Peter Jankowski, President and 46. Tom Calderone, GM, EVP, VH1
COO, Wolf Films
27. Robin Steinberg, SVP, Print  47. Greer Shephard, Michael Robin,
Director, MediaVest        TV Producers
28. George Shababb, COO, TNS Media 48. Lincoln Millstein, SVP, Digital
Research              Media, Hearst Newspapers
29. Richard Beckman, President, CN 49. Patricio Wills, President,
Media Group CMO, Conde Nast    Telemundo Television Studios
30. Jeff Lanctot, SVP, Global   50. Eric Bader, SVP, Director,
Media, Avenue A/Razorfish     Digital Connections, MediaVest

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