Next-Generation of [email protected] CRM Product Announced
By David Sims
TMCnet Contributing Editor
The Long Reach Corporation has announced the next generation of its flagship product, [email protected], a Customer Relationship and Business Management (CRBM) System for small and medium-sized businesses.
The application is one of the first to blend first class Customer Relationship Management (CRM) features with extended business management capabilities for Order Management, Project & Resource tracking, Customer Service, and Human Resources, company officials claim.
[email protected] differs from conventional CRM products in that it offers key features that enable small and medium businesses to "capitalize on their ability to be nimble -- and outmaneuver larger companies," company officials said, adding that [email protected] does this by "eliminating common small-business bottlenecks in finance and administrative areas."
It allows customer-facing personnel to create quotes or invoices quickly for clients, and then synchronize them later into a familiar accounting system for tracking by administrative staff.
The product also offers comprehensive project management capabilities such as timesheets, project costing and invoicing; fully integrated customer service management with an automatic assignment mode that pairs cases with the most qualified technicians; and strong international support including the ability to generate quote and invoice PDFs using the full UTF-8 character set needed for many languages including Japanese, Chinese, Korean, and Thai.
[email protected] is sold for a one-time customer fee of $250 per user, which includes specific software for mobile access ([email protected] Mobile) and the Joomla-based [email protected] Customer Portal (which allows clients to interact with a controlled subset of their account data within the CRM). Many other CRM products charge additional fees per customer linked via the portal.
Last week Long Reach introduced [email protected] Finance, an optional module for the [email protected] customer relationship and business management platform for small and mid-sized businesses that links to Intuit’s QuickBooks accounting system.
The new module continually synchronizes pertinent [email protected] information such as accounts, product catalog, invoice and payment data, customer leads, currencies and tax rates with QuickBooks.
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.