TMCnet News
iLoop Mobile and Third Screen Media Team for Online Ad Server Solution TMCnet Contributing Editor iLoop Mobile (News - Alert), a mobile technology and services company, has entered into a strategic partnership with Third Screen Media, a provider of mobile advertising software and services. Under terms of the agreement, customers, content owners and marketers using iLoop’s Mobile mFinity platform will have access to Third Screen Media's MADX ad management and delivery platform to support their mobile advertising initiatives.
The use of iLoop Mobile applications for mobile content distribution is being delivered in conjunction with MADX—allowing mobile Internet sites to be enabled for automated ad serving and reporting metrics. This functionality increases revenue opportunities and ROI for mobile content distribution.
“We are committed to offering a broad range of mobile advertising and content distribution capabilities to mFinity platform customers,” said Michael Becker, executive vice president of business development for iLoop
Mobile, in a statement.
Becker continued: “By offering mFinity users access to Third Screen Media's technology platform, we are helping them to not only create, connect and control their mobile sites, but also add business-critical capabilities to mobile Internet site deployment. Mobile sites can now offer the familiar ad revenue streams, metrics and analytics of traditional Web sites.”
The iLoop Mobile mFinity Platform gets rid of the complexity traditionally associated with the creation and management of interactive mobile programs. With mFinity, brands, marketers, content owners and enterprises can create and manage their own mobile initiatives to directly target consumer audiences. The platform is available through an ASP software license. The license includes Web login access to a full suite of user-friendly applications, and the option of a premise appliance that offers complete mobile infrastructure and application solutions in-house.
The Focus mobile Internet site creation software offers a simple drag and drop interface that anyone can use for site creation with no coding required.
Third Screen Media's MADX platform encompasses ad serving, ad space creation, inventory forecasting and management as well as campaign creation, trafficking, targeting, reporting and accounting. In addition,
MADX provides publishers unique and consolidated access to the largest brands and advertising agencies, while delivering the functionality to maximize mobile ad opportunities across all four mobile media types: mobile video content, downloadable applications, WAP
 or MMS.Together, iLoop Mobile mFinity and Third Screen Media's MADX mobile ad management and delivery platform provide users with the ways to reach a targeted mobile audience. Content owners and providers using these technologies can now offer automated, relevant and targeted advertising optimized for each individual campaign. This is managed in house by the user, and within call-to-action campaigns available to consumers directly on their handheld mobile device.
“Advertising has become a key enabler for the delivery of personalized, innovative mobile media,” said Tom Burgess, CEO, Third Screen Media, in a statement. “Our partnership with iLoop Mobile enables organizations using the mFinity platform to effectively reach individual mobile device users and to reap the financial rewards of mobile advertising in a simple and cost-effective way.”
To learn even more about mobile advertising, check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP
communications industry. The library offers white papers, case studies and other documents free to registered users.Niladri Sekhar Nath is a contributing writer for TMCnet covering telecommunications, service providers and networking.
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