TMCnet News
Robins Consulting Group and TMC Team up to Produce Groundbreaking IP Telephony and VOIP Industry Research NEW YORK --(Business Wire)-- June 7, 2004 -- New TechPulse(TM) Marketplace Tracking Studies to Focus on End-User/Buyer Perceptions, Preferences and Purchasing BehaviorRobins Consulting Group, a leading technology marketing consultancy, and TMC, a leading technology trade magazine publisher and trade show producer, have announced that they have joined forces to produce a series of new, groundbreaking market research studies. The new TechPulse(TM) research is designed to discover, analyze and track the key perceptions, preferences and purchasing behavior of prospective customers for a variety of technology products and services, including VoIP and IP telephony, WiFi, CRM and contact center, biometrics, handheld computing, and other dynamic and quickly evolving technology sectors. As opposed to the large number of market research reports available that are vendor-focused, providing profiles of participating companies and their products and services, market share data and the like, the research being developed by RCG and TMC will be completely customer-centric. The TechPulse(TM) research will survey prospective customers' attitudes, perceptions and preferences regarding key attributes of the technologies, including current marketing messages and communications, applicable standards, features and functions, applications, benefits, and purchasing preferences and pricing. The primary goal of the new research is to provide technology vendors and service providers with the highest quality market feedback and analysis, thereby enabling the development of the most effective product and service development and marketing strategies. Over the next few months, RCG and TMC will introduce a number of TechPulse(TM) End User Preference Tracking Studies for many of the fastest growing IP telephony technology sectors, including IP-PBXs, WiFi Telephony and Broadband VoIP. "I couldn't be more excited to have TMC as a partner in this new venture," says RCG president Marc Robins. "The size, frequency and quality of TMC's outreach to the IP telephony marketplace is unmatched by any other media company today. Over the years, through the publication of its Internet Telephony magazine, TMCnet.com Web site, online publications and e-mail newsletters, and the production of its INTERNET TELEPHONY Conference and EXPO trade shows, TMC has developed a large and loyal community of users that cuts across all major industries, professions and demographics." "The research that our two companies will develop will be crucial to the vendor communities we serve," states TMC president Rich Tehrani. "Over the last 20 years, we have both seen countless technology companies developing products for non-existent markets, or alternatively, developing great products but not correctly understanding how to sell them. Our new TechPulse(TM) research will be affordable and useful, not found anywhere else, and best of all, used by the industries we serve to develop better products and market more effectively." In addition to providing broad, market-based research findings, RCG and TMC will also offer custom-tailored research services for industry participants interested in probing for specific datapoints and feedback specific to their products and services. Single copies and annual subscriptions to each TechPulse End User Preference Tracking Study series will both be made available for sale. The first quarterly study in the IP-PBX series will be generally available for purchase shortly, and special introductory pricing will be announced in the near future. For more information about the upcoming TechPulse(TM) IP-PBX End-User Preference Tracking Study, research methodology, and custom research opportunities, contact Marc Robins, Robins Consulting Group, at 718-548-7245 or e-mail: [email protected]. About Robins Consulting Group (RCG) Robins Consulting Group (RCG) is a leading publishing, market intelligence and marketing consulting firm specializing in highly dynamic, emerging communications technologies and their commercial applications. RCG specializes in areas such as IP telephony (voice, video and fax over IP); CRM and contact center automation; broadband wireless technologies; and handheld computing. RCG end user consulting services include needs analysis, system selections and implementations, and education and training programs. RCG vendor services include strategic and tactical planning; product design and positioning; special market research projects; technical writing and custom publishing services; Web site development, electronic publishing and content creation; marketing communications services; and special events planning and production. Marc Robins, an internationally known industry researcher and analyst, author and publisher, marketing executive and consultant, founded RCG in 2003. Prior to RCG, Mr. Robins served for five years as Vice President of Publications and Trade Shows, Associate Group Publisher, and Group Editorial Director at TMC. For more information about Robins Consulting Group services, call 718-548-7245 or email [email protected]. About Technology Marketing Corporation Technology Marketing Corporation (TMC(R)) publishes two magazines: Customer Inter@ction Solutions(TM), and Internet Telephony(R), and the online publications, TMCnet.com(R), WiFi Revolution, wifitelephony.com, Planet PDA(TM) Magazine, Alternative Power(TM) and BiometriTech(TM). TMC(R) is also the first publisher to test new products in its own on-site laboratories, TMC Labs(TM). TMC(R) also produces The VoIP Developer Conference(TM), WimaxCon, TMC University Certification Courses, and The Global Call Center Outsourcing Summit(TM). TMCnet.com publishes more than 25 topical online newsletters. For more information about TMC(R), visit its Web site at www.tmcnet.com. |
