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American Medical Response Selects Business Objects for Enterprise Performance Management
[August 09, 2004]

American Medical Response Selects Business Objects for Enterprise Performance Management

SAN JOSE, Calif. --(Business Wire)-- Aug. 9, 2004 -- Leading U.S. Medical Transportation Company Chooses Business Objects Solutions over Cognos ReportNet for Dashboard Deployment and as Enterprise Business Intelligence Standard

Business Objects, (Nasdaq:BOBJ)(Euronext Paris ISIN Code FR0004026250-BOB), the world's leading provider of business intelligence (BI) solutions, today announced that American Medical Response (AMR), the nation's leading medical transportation company, has selected Business Objects for a business intelligence deployment that will ultimately reach 18,000 employees across the company. Business Objects is now the enterprise BI standard at AMR and a key driver behind the company's enterprise performance management strategy.



AMR, which provides ambulance service to more than four million patients each year, purchased BusinessObjects(TM) Dashboard Manager and BusinessObjects(TM) Performance Manager to provide performance management dashboards and business analytics to executives and managers across North America. The dashboards powered by Business Objects solutions benefit AMR by providing the company with an in-depth look into operations, customer service, and company profitability.

"AMR serves more communities and customers than any other private ambulance service provider in the nation, and this translates into massive amounts of data we need to manage. We chose Business Objects to better monitor how well we are serving our customers, employees, and shareholders," said William Tara, CIO at AMR. "We expect Business Objects to give us the ability to do in-depth analysis of our business and help us operate more efficiently."


"The numbers that any successful company tracks are certainly mission critical in terms of the financial health of the business. But in AMR's case, the numbers are not just mission critical, but life critical," said Chris Caren, vice president of corporate marketing for Business Objects. "Organizations such as AMR understand the importance of an enterprise performance management strategy. We look forward to working with AMR as it rolls out Business Objects solutions."

About American Medical Response

American Medical Response, Inc. (www.amr.net), the nation's largest provider of medical transportation, is locally operated in 32 states. More than 18,000 AMR paramedics, EMTs and other professionals transport over four million patients nationwide each year in emergency, critical and non-emergency situations. AMR, a wholly owned subsidiary of Laidlaw International, Inc. (NYSE:LI), is headquartered in Greenwood Village, CO.

About Business Objects

Business Objects is the world's leading business intelligence (BI) software company. Business intelligence enables organizations to track, understand, and manage enterprise performance. The company's solutions leverage the information that is stored in an array of corporate databases, enterprise resource planning (ERP), and customer relationship management (CRM) systems.

Popular uses of BI include enterprise reporting, management dashboards and scorecards, customer intelligence applications, financial reporting, and both customer and partner extranets. These solutions enable companies to gain visibility into their business, acquire and retain profitable customers, reduce costs, optimize the supply chain, increase productivity, and improve financial performance.

In December 2003, Business Objects completed the acquisition of Crystal Decisions, the leader in enterprise reporting. The combined product line includes software for reporting, query and analysis, performance management, analytic applications, and data integration. In addition, Business Objects offers consulting and education services to help customers effectively deploy their business intelligence projects.

Business Objects has more than 24,000 customers in over 80 countries. The company's stock is traded under the ticker symbols Nasdaq:BOBJ and Euronext Paris (ISIN:FR0004026250-BOB). It is included in the SBF 120 and IT CAC 50 French stock market indexes. Business Objects can be reached at 408-953-6000 and http://www.businessobjects.com.

Business Objects, the Business Objects logo, Crystal Reports, and Crystal Enterprise are trademarks or registered trademarks of Business Objects SA or its affiliated companies in the United States and other countries.

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