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Tekrati & SWMS Industry Analyst Spotlight To Examine the Role of Customer References; Will Go behind the Scenes on the Value/Pitfalls of Customer References REDWOOD CITY, Calif. & BEVERLY, Mass. --(Business Wire)-- Nov. 9, 2004 -- Tekrati(TM) Inc. and Sam Whitmore's Media Survey(sm) are offering a second technology analyst interview teleconference. Part of a free introductory series that will be offered on a paid subscription basis in 2005, this teleconference features Nucleus Research president and CEO Ian Campbell, and Maryfran Johnson, editor-in-chief and vice president at TechTarget. It will examine customer references from both analyst and media perspectives. The discussion to examine:-- Implications of customer voice for vendor credibility with journalists and analysts -- How journalists and analysts currently source and use customer references -- Common mistakes in promoting customer references -0- *T Specifics for the free teleconference are: ---------------------------------------------------------------------- WHO: Ian Campbell, president & CEO, Nucleus Research Maryfran Johnson, editor-in-chief & vp, TechTarget ---------------------------------------------------------------------- WHAT: Moderated by Barbara French of Tekrati and Sam Whitmore of SWMS, the interview will look at the difference between analyst and media perspectives regarding customer references. Questions will be accepted from callers. ---------------------------------------------------------------------- WHEN: November 18, 2004 -- 4:00-4:30 p.m. Eastern ---------------------------------------------------------------------- WHERE: Teleconference ---------------------------------------------------------------------- PRE-REGISTER: Pre-registration required - visit www.industryanalystspotlight.com ---------------------------------------------------------------------- *T Featured Speakers Ian Campbell is president and CEO of Nucleus Research which specializes in industry-leading return on investment (ROI) research. He is an expert on ROI and Total Cost of Ownership analyses of technology and has written and presented extensively on a range of organizational topics. He is the author of numerous studies on quantifying technology and the steps needed to achieve bottom-line benefits. Prior to joining Nucleus Research, Campbell was vice president at International Data Corporation, where he managed a portfolio of research programs in the U.S. and Europe, as well as IDC's ROI consulting practice. Campbell holds a master's degree in business administration from Babson College in Wellesley, Mass. and bachelor's degree in computer science from Northeastern University in Boston. Maryfran Johnson is editor-in-chief and vice president at TechTarget. Previously, Johnson served as editor-in-chief of IDG's Computerworld. In her five-year tenure as editor-in-chief, Computerworld's editorial team earned more than 100 awards, including the prestigious Jesse H. Neal National Business Journalism Award. Johnson has served as a keynote speaker at numerous industry conferences, and has appeared as a commentator for national radio and television programs, including programs on CBS, CNN, PBS and NPR. She holds a master's degree in journalism from The Ohio State University, where she was a Kiplinger Public Affairs Reporting Program Fellow from 1987-88. She has two bachelors' degrees. One is in French literature from the State University of New York at Albany; the other is in journalism from the University of Florida. About SWMS Sam Whitmore is the founder and editor of Sam Whitmore's Media Survey (www.mediasurvey.com), providing tech media analysis and consulting to PR agencies, media buyers and tech vendor marketing pros. Whitmore also hosts a weekly teleconference series featuring prominent tech editors, and another spotlighting leading industry analyst firms. In addition, Whitmore writes a monthly column on media for Forbes.com and contributes to Crain Communications' Media Business magazine. He's a frequent public speaker and often is interviewed regarding tech media for print and broadcast. Whitmore spent 14 years at Ziff-Davis Publishing, 12 at PC Week as a reporter, editor, columnist and editor-in-chief. He later served as a company vice president in business development, and served as an on-camera reporter for Ziff-Davis Television (ZDTV) before leaving to launch Media Survey in April 1998. About Tekrati Tekrati Inc. (www.tekrati.com) is the leading news source covering high tech industry analysts and firms. Tekrati monitors, profiles and reports on more than 325 industry analyst firms worldwide. Ongoing news coverage includes industry analyst research, business announcements, events and opportunities for research participation. Through affiliated online Web sites, Tekrati also provides materials that help analyst relations specialists and technology company representatives gather actionable information on specific industry analysts to prepare for briefings and other encounters. By bringing together rich, online resources, Tekrati enables IT, telecom and semiconductor professionals to connect in meaningful ways with the global industry analyst community. Tekrati and Industry Analyst Reporter are trademarks of Tekrati Inc. Sam Whitmore's Media Survey is a service mark of Sam Whitmore's Media Survey. All other trademarks are the property of their respective owners. |
