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Scott Mills Named President and COO of BET Networks(Wireless News Via Thomson Dialog NewsEdge) BET Networks, a unit of Viacom, announced Scott Mills has been named President and Chief Operating Officer for BET Networks. The company also appointed Michael Pickrum as Chief Financial Officer and named Denmark West to serve as President of Digital Media. Mills will report directly to Debra Lee, Chairman and Chief Executive Officer of BET Networks, and remain based in Washington, D.C. Pickrum and West will report to Mills and will be based in Washington, D.C., and New York City, respectively. Mills, who was most recently BET Networks' CFO and President of Digital Media, will lead the company's business operations, including Advertising Sales, Content Distribution & Marketing, Legal and Business Affairs, Finance, Digital, Research, International and Administration. "Scott brings incredible operational, financial and digital expertise to this new role -- qualities that will help him guide BET Networks to a position of even greater growth," said Lee. "His leadership and vision for the future will ensure that we are working in the most efficient and strategic way possible across our business." As President of Digital Media, West will lead the company's expanding portfolio of digital brands, including BET.com, BET Mobile, BET on Demand and BET's digital download offerings, and will oversee the development and implementation of the company's global digital strategy. Scott Mills served as President of Digital Media since January 2007, and Chief Financial Officer of BET Networks since 2003, where he was responsible for all financial functions, strategy and business development, and research. In his business strategy and development capacity, he led the creation of BET Mobile, BET's groundbreaking urban mobile content subscription service; the consolidation of BET Networks' ownership in BET.com; the launch of BET's digital video download offering on iTunes; and the expansion of BET's VOD product. Prior to becoming CFO, Michael Pickrum was Executive Vice President and Chief Operating Officer of BET Interactive, LLC, since 2003. He was responsible for the development and refinement of BET.com's successful business model, driving the site's growth and accelerating revenue. He also facilitated the 2006 purchase of BET.com from the site's original non-BET investment group. Under Pickrum's leadership, BET.com has become the leading online destination for African American content. Denmark West comes to BET Networks from MTV Networks, where he most recently served as Executive Vice President and Chief of Operations, Global Digital Media, for MTVN since January 2007. He helped to oversee all digital operations for the company and coordinated e-commerce and digital marketing across MTVN's properties. West also led the team focused on strategic partnerships with large traditional software, hardware and network infrastructure companies such as Adobe, and was the primary leader in driving search initiatives, including the company's partnership with and implementation of Yahoo!'s search marketing services. ((Comments on this story may be sent to [email protected])) ((Distributed on behalf of 10Meters via M2 Communications Ltd - http://www.m2.com)) ((10Meters - http://www.10meters.com)) Copyright 2007 Wireless News |