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Santa Fe Cattle Co. Steakhouse Restaurant Opening 26th Restaurant Today in Ada, OK
[November 10, 2008]

Santa Fe Cattle Co. Steakhouse Restaurant Opening 26th Restaurant Today in Ada, OK


ADA, OK and NASHVILLE, TN, Nov 10, 2008 (MARKET WIRE via COMTEX) --
The popular and rapidly growing Santa Fe Cattle Co. roadhouse style
steak restaurant chain (www.santafecattle.com) will officially open
the doors to its newly constructed restaurant in Ada, Oklahoma, on
Monday, November 10, at 4:00 p.m. Santa Fe Cattle Co. brings Ada area
residents the opportunity to experience simply awesome food in a
distinctive down-home casual atmosphere at a very reasonable price.
The new store is part of publicly traded parent company Santa Fe
Holding Company's (PINKSHEETS: SFHD) plan to expand the chain by nine
locations in 2008, with an additional 12 new sites slated for 2009.
This will be the chain's 26th store and the seventh new location
opened this year.
The restaurant was scheduled to be opened at the end of November but
construction was completed 19 days ahead of schedule. "Clark
Construction has done a fantastic job at bringing our restaurants in
on time and now they have taken it a step further by completing
construction 19 days ahead of schedule," according to Danny York, CEO
of Santa Fe Holding Co. "There was no reason to delay the opening,"
stated Mr. York. "The town is ready and our team is ready to share
the Santa Fe experience with Ada."
The Ada location complements SFCC's presence in Oklahoma. Within the
state of Oklahoma, we currently have eight operating units, with Ada
being the ninth and four more under construction. The next location
will open in Bixby the second week in December.
Construction began in July of 2008 on this newest Santa Fe Cattle
Company, located at 1300 Lonnie Abbott Blvd., Ada, OK. It features the
company's newly developed design, with space to seat 187 guests in an
efficient 5,947 sq. ft. layout. The family-friendly restaurant chain
currently operates in seven states and is flourishing in spite of the
troubled economy; the company's strong sales and revenue growth have
established Santa Fe Cattle Co. as one of the fastest growing
concepts in the restaurant industry, with 57% revenue growth in 2007.
The company is projecting revenues of $56 million in 2008, an
increase of 69% over its 2007 financial performance.
About Santa Fe Holding Co.
Publicly traded Santa Fe Holding Company (PINKSHEETS: SFHD) of
Brentwood, Tenn., operates Santa Fe Cattle Co., one of the nation's
fastest growing casual dining "roadhouse" steak restaurant chains.
Started in 1996, it provides customers with a unique blend of
perfectly aged USDA Choice steaks, ribs, fajitas, Texas Hill



Country-influenced homemade sauces and dressings, and mouth-watering
Chuck Wagon favorites developed exclusively for the company. Each
restaurant's distinctive signature decor includes a Big Ass Fan(R),
which can be seen on their website at www.bigassfans.com. This unique
atmosphere creates a fun, nostalgic, down-home, family-oriented
atmosphere reminiscent of the Old West with simply awesome food,
amazingly friendly service -- all at a reasonable price. For more
information, visit: www.santafecattle.com.
Safe Harbor
Safe Harbor statement under the Private Securities Litigation Reform
Act of 1995:
Statements in this news release looking forward in time involve risks
and uncertainties, including the risks associated with the effect of
changing economic conditions, trends in the markets, variations in the
company's cash flow, competition, availability and cost of materials
and labor and suitable real estate locations, and other risk factors.
To receive email updates on Santa Fe Holding Co. financials, news and
events, please send an email with your first and last name, phone
number, firm name and the subject: "SFHD email update request" to
[email protected].

Contact:
Investor Relations
Core Consulting Group
Paul DeRiso
925-465-6088
[email protected]


SOURCE: Santa Fe Holding Company, Inc.
mailto:[email protected]

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