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SAAS NORTH Returns To Ottawa This November 5-6 To Mark 10 Years of Tech Innovation and Growth
[October 02, 2025]

SAAS NORTH Returns To Ottawa This November 5-6 To Mark 10 Years of Tech Innovation and Growth


SAAS NORTH, Canada's longest-running and largest gathering of Software as a Service (SaaS), AI-native, and cloud software scaleup companies, celebrates a decade of growth and tech innovation this November 5-6, 2025, at its 10th annual conference. Taking place at Ottawa's Rogers Centre, this year's conference will welcome over 2,000 attendees and 800 leading SaaS companies spanning the two-day event, with participants coming from all across North America to connect, learn, and share insights on AI-driven innovation and the future of SaaS.

New for 2025, SAAS NORTH introduces a unified theme: Future-Proofing SaaS in the Age of AI, designed to equip founders with the insights needed to thrive in an AI-driven world. This year's agenda is packed with actionable strategies, cutting-edge tools, and proven frameworks that SaaS leaders are leveraging to innovate, grow, and succeed in the era of AI.

Presented by National Bank, produced by Cube Business Media Inc., and co-founded with Kanata-based L-Spark accelerator, SAAS NORTH has evolved into the cornerstone event for the Canadian SaaS ecosystem. Last year, over 1,700 attendees from 700 companies joined the conference to experience the BetaKit Keynote Stage and participate in hundreds of investor meetings. For the 10th anniversary this year, SAAS NORTH is expecting an even greater turnout of SaaS and AI professionals, enabling conversation, tactical education, and information sharing within the Canadian technology ecosystem.

"This year marks a major milestone forSAAS NORTH, and we're ready to make it our most impactful event yet," said David Tyldesley, Co-Founder of SAAS NORTH and Cube Business Media Inc. "With AI reshaping the SaaS landscape, this year's conference highlights its continuing impact. Attendees will connect directly with founders and industry leaders, gaining first-hand insight into how AI is shaping innovation, competition, and growth."

The full conference program is now available and will showcase notable Canadian tech leaders set to present, including: Savinay Berry of OpenText, Michael Garrity of Financeit, JD Saint-Martin of Lightspeed Commerce, Vitaly Pecherskiy of StackAdapt, Marie Chevrier Schwartz of TechTO, Katherine Homuth of Oomira & SRTX, and more. To view the full program line-up, visit: https://saasnorth.com/agenda/.

This year's features will also include:


  • Hot Tub Time Machine: SaaS Legends on the Past, Present & AI Future - Witness a panel of SaaS veterans as they reflect on the pivotal moves, painful lessons, and unexpected wins that shaped today's SaaS landscape. The conversation then fast-forwards into an AI-powered future, exploring where the real opportunities and risks lie next.
  • The Masked Investor Returns - Following last year's success, The Masked Investor will be returning in 2025. Inspired by The Masked Singer, 'The Masked Investor' will spotlight a mystery investor in full disguise, stepping into the spotlight to reveal unfiltered insights - from partnering with startups to unveiling the secrets to fundraising success.
  • Women in SaaS Program - In partnership with The Firehood, the exclusive Women in SaaS Pass enables female founders full access to the conference as well as the opportunity to meet and gain practical advice from Firehood Founders Danielle Graham and Claudette McGowan.
  • The Gateway Stage - A dynamic platform spotlighting early-stage startups with two distinct streams:
    • Pitch Fest Qualifiers: Watch ambitious early-stage startups compete live in front of expert judges for a shot at a coveted spot on the SAAS NORTH Main Stage showdown. Finalists will then take to the Main Stage to battle it out in an exciting grand-finale for the Pitch Fest 2025 title, game-changing exposure and $10,000 cash.
    • Regional Showcases: Spotlight sessions led by top accelerators from across Canada, highlighting some of the most promising startups in the region.

To purchase tickets to this year's SAAS NORTH event, visit: https://saasnorth.com/register-2025/. Media can apply for a pass at https://saasnorth.com/media/.

About SAAS NORTH

SAAS NORTH is Canada's largest, in-person B2B event where Canada's fastest growing Software as a Service (SaaS) companies come to learn, network and grow. The conference was founded in 2016 by Cube Business Media Inc. and LSpark Corporation. Thousands in the SaaS ecosystem gather under one roof, allowing the entire Canadian market to cross-pollinate over the course of the two-day event, which takes place annually in Ottawa.


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