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Reltio Named a Leader and a Customer Favorite in MDM 2025 Analyst Report
[June 05, 2025]

Reltio Named a Leader and a Customer Favorite in MDM 2025 Analyst Report


Reltio®, the leading cloud-native, SaaS data unification platform, today announced that it has been named a Leader and a Customer Favorite in "The Forrester Wave™: Master Data Management Solutions, Q2 2025" report by Forrester Research, Inc., a leading independent research and advisory firm.  In the report, Forrester evaluated the top providers in the MDM space across 21 criteria, naming Reltio a Leader and a Customer Favorite-a recognition given to the vendor who received outstanding customer feedback.

Our key highlights from the Forrester Wave 2025 report:

  • Reltio received the highest possible score in 14 criteria: Matching, Linking, and Entity Resolution; Data Enrichment, Data Integration, Customer 360 Domain, Multidomain, Scalability, Data Privacy and Security, Data Lineage, User Interface and Experience, Advanced Capabilities, Vision, Innovation, Roadmap, and Adoption.
  • Reltio also earned among the top two highest scores in both the Current Offering and Strategy categories, underscoring for Reltio the platform's differentiated capabilities and long-term market vision.

According to the report:

  • "Reltio is a Customer Favorite in this evaluation."
  • "It [Reltio] supports adoption and delivers quick ROI through easy-to-use, prebuilt components and a dynamic UI."
  • "Enterprises looking to democratize master data with an MDM solution that combines dynamic user experience with robust, AI-ready data management capabilities should consider Reltio."
  • "Reltio excels in multi-attribute matching; multisource, genAI-driven data enrichment; embedded customer segmentation; robust performance; and security protocols."
  • "Reltio's platform is noted for its highly dynamic, personalized UI/UX, fostering unmatched democratization."
  • "Reltio's Data Cloud delivers a cloud-native MDM solution from inception, providing comprehensive 360° views across multiple domains."

"We're honored to be named a Leader-and especially proud to be recognized as a Customer Favorite in this Forrester evaluation. We believe this recognition affirms our momentum in shaping the future of trusted, real-time enterprise data and leadership in delivering rapid time to value through innovations like LLM-powered data unification and a cloud-native architecture for data in motion," said Manish Sood, Reltio Founder and CEO.   "We're proud to lead the way in democratizing data while helping enterprises grow efficiently and confidentlyin an AI-driven world. As enterprises race to implement agentic AI, Reltio provides the flexible, trusted data fabric they need to fuel frictionless business operations, real-time data intelligence, and agentic workflows."

Forrester ranked Reltio among the highest in the Strategy category, giving the highest possible scores in 4 out of the 6 criteria within this category, including Vision, Innovation, Roadmap, and Adoption. The report cited that, "Reltio's vision to offer AI-ready, unified data swiftly reflects a keen understanding of enterprise needs for efficient, risk-managed growth. Its innovations, like Flexible Entity Resolution Networks (FERN) and Reltio Intelligent Assistant (RIA) stand out for the adoption of technological advancements. The roadmap is aligned with business and technology changes with a forward-looking approach."

This recognition from Forrester comes on the heels of several groundbreaking innovations at Reltio. The company continues to enhance the Reltio Data Cloud™ with enterprise-grade security and compliance features, ensuring customers can meet evolving regulatory demands with confidence. Reltio also recently introduced Reltio Lightspeed™ Data Delivery Network, a first-of-its-kind data distribution network that enables trusted, API-ready data to be served globally in under 50 milliseconds-empowering real-time personalization, operational efficiency, and AI-driven experiences at scale.


Reltio recently launched new capabilities to fuel the next generation of enterprise AI with its trusted, real-time data. Reltio MCP Server is a powerful new capability that allows LLM-powered agents-like those from Claude, Bedrock, or Vertex-to connect directly with Reltio's trusted data through the open standard Model Context Protocol (MCP). This new capability reduces data-related agentic AI risks and accelerates time to value by laying the foundation for true automation at scale.

Data is the heart of business, and Reltio Data Cloud helps enterprises around the globe harness, connect, cleanse, and unify-in real time-their multisource data into a single source of trusted information. Reltio proudly serves companies of all sizes, including 38 of the Fortune 500, and globally recognized customers such as Pfizer, HP, CarMax, and AstraZeneca-all of which rely on Reltio Data Cloud.

The complete report, including the graphic, is available at www.reltio.com/forrester. You can also read a blog about the report.

"Reltio" is a registered trademark, and Reltio Data Cloud and Reltio Customer 360 are trademarks, of Reltio, Inc. All Rights Reserved.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. For more information, read about Forrester's objectivity here?.


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