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Kayak.co.uk: Kayak.co.uk first to offer flexible search function for weekend escapes; New Weekend Search Unveiled as Part of Kayak 2.0
[September 03, 2007]

Kayak.co.uk: Kayak.co.uk first to offer flexible search function for weekend escapes; New Weekend Search Unveiled as Part of Kayak 2.0


(M2 PressWIRE Via Thomson Dialog NewsEdge)
RDATE:03092007

Looking for something for the weekend? Something that doesn't involve
putting up shelves, walking the dog or watching TV? Kayak.co.uk has
become the first travel website to offer a flexible weekend search
function, reinforcing its position as the top travel site for airfare.
Kayak's "Weekend Search" allows users to compare prices for upcoming
weekends or all weekends within a specified month.

The number of UKtourists opting for weekend getaways has risen sharply
over recent years and Continental Research's 2007 Holiday Online
Planning Report found that the short break market is estimated to grow
even further in 2007.

Steve Hafner, Kayak.co.uk co-founder and CEO said;

"Several recent studies show travellers all over the world are taking
shorter vacations, typically opting for long weekend trips, yet, no
travel site has effectively offered a search specifically for the
flexible weekend warrior until now. Only Kayak.co.uk's Weekend Search
allows the user to specify days of the week and preferred times in the
search parameters, resulting in relevant search results."

To compare fares for weekend travel, users can specify timeframes or
simply browse upcoming weekends. Core results are organized by price
while an interactive Weekend Snapshot box offers an overview of dates
and prices. Users can also save favourite itineraries to the top of
their search results for easier comparison.

Weekend Search comes as part of a series of series of design
enhancements and functionality launches based on user feedback, which
have resulted in Kayak 2.0. A new display for flights and hotels has
been launched after testing more than 300 mocks for Travel 2.0
functionality.

Flights results can now be displayed in either the traditional List
View displaying itinerary information, a Matrix View offering an
overview from all airlines or a Chart View displaying Kayak's Best Fare
Trend Graph, which shows the best fares found by Kayak users over the
past 90 days. Hotel results are now displayed in List View, a Map View
which integrates search results on a Google Map showing hotels near a
chosen location, or a Photo View offering slideshows of properties.

A car rental search facility has also been added, enabling consumers to
cross shop for rental cars on one page. Users benefit from Kayak's
signature filters and enhanced search options, searching by price,
brand, location and vehicle features, to suit them.

Steve Hafner said;

"Kayak.com has a reputation for innovation. That's why we continually
enhance our site each month and why after only two years, we've
completely redesigned the user experience to unveil Kayak 2.0. We are
the only site to offer personalized search results for different types
of users-from our Google Loyalists who wanted a bigger map to people
begging for more photos and those who love our signature clean,
clutter-free look and feel."

Here are Kayak's top ten picks for a weekend getaway this autumn. For
the best fares check and hotels check out (link to be inserted)

Munich- Quality beer, friendly locals and a city park that feels like
you are in the heart of a Bavarian forest.

Budapest- A bohemian haven boasting stunning architecture and a laid
back atmosphere

Marrakesh- Exotic, yet accessible for an unforgettable weekend Antwerp-
Perfect for shopping, make your friends jealous with cutting edge
designer names such as Dries van Noten Marseilles- Catch a Rugby World
Cup game in this vibrant and fast changing port

Hamburg- Perfect for getting that festive feeling and visiting
Christmas markets as we head towards winter Reykjavk- Clean air,
lively culture and fun filled nightlife make for a perfect weekend
escape Kiev- A rapidly up and coming Eastern European city

Obzor- The gem of Bulgaria's Black SeaCoast, with fresh mountain air
and a warm sea breeze to wind you down for the weekend Milan- Soak up
the city's bustling fashions and if that gets too much, LakeComois only
half and hour away

About Kayak

Kayak.co.uk provides the industry's most powerful flight, hotel and
care hire search in addition to Kayak Buzz. Already one of the UK's
most popular travel sites, Kayak.co.uk was named #26 on the Observer's
"50 Essential Travel Websites" shortly after launching in February
2007. Air search is currently in Beta testing in Franceand Germany.

Kayak.com, the world's largest travel search engine, displays results
from 404 travel sites, providing prices and itineraries for hundreds of
airlines, more than 158,000 hotels, all leading rental car companies
and 17 cruise lines. Kayak.com has been named "Best of the Web" by US
News & World Report, BusinessWeek and Forbes.com; "50 Coolest Websites"
by TIME Magazine; "Best Travel Search Engine" by the Associated Press;
and "Best Search Aid" by Travel + Leisure Magazine. Launched in 2005
by co-founders of Orbitz, Travelocity and Expedia, Kayak.com's
investors include General Catalyst Partners, Sequoia Capital, America
Online, Inc and London-based Accel Partners. For more information,
visit www.kayak.com or www.kayak.co.uk.

CONTACT: Matthew Wright / Tim Duncan, Trimedia Harrison Cowley, UKPR
for Kayak
Tel: +44 (0)20 7404 6777
e-mail: [email protected]

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Copyright 2007 M2 Communications Ltd.

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