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Innovid's Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable
[April 09, 2025]

Innovid's Feature Beat: New Tools to Make CTV Ads Even More Engaging, Shoppable, & Scalable


Welcome to Innovid's Feature Beat - your monthly look at the latest product enhancements designed to make advertising smarter, faster, and more impactful across every screen. Last month, we highlighted new creative optimization tools for enhanced campaign performance. This month, we're focused on helping brands turn big creative ideas into even bigger CTV results. As the leading independent platform for the creation, delivery, measurement, and optimization of advertising, Innovid is simplifying the path to scalable, high-performing campaigns - no matter the screen or format.

From simplifying the path to shoppable TV and expanding the reach of high-performing social content to CTV, to making interactive formats easier to scale, these new features are built to help advertisers maximize creative impact, streamline production, and boost performanc across every screen:

  • Bring Your Best Social Ads to the Biggest Screen: Your top-performing social content deserves a bigger stage. With our social-to-CTV format library, you can instantly convert your social videos - no matter the length, platform, or aspect ratio - into premium, TV-ready ads. In fact, a leading beverage brand saw a 5.9x lift in engagement when repurposing social content for CTV. Now, you can do the same in just a few clicks.
  • Engagement-Driven Creative, Made Easy: The latest updates to our CTV Composer empower advertisers to quickly build dynamic video ads and seamlessly export both interactive and dynamic ads across SDK-enabled and VAST inventory. This means broader reach, consistent creative quality, and faster time to market - all without added production work. It's a smarter, more efficient way to deliver impactful, relevant experiences across screens.
  • Scale Your Shoppable Strategy with Smarter QR Codes: Say goodbye to manually generating QR codes. With Innovid's new QR code generator, advertisers can now automatically create unique QR codes at scale - meaning every creative version of a campaign can feature a distinct, trackable experience. That makes it easier than ever to turn CTV into a high-performing, shoppable channel.

"Advanced creative should be as easy to activate as it is powerful to watch," said Shamim Samadi, Head of Product Strategy, Innovid. "With these latest updates, we're helping brands turn social content into premium CTV ads, scale shoppable experiences with dynamic QR codes, and deliver interactive campaigns across more inventory than ever - all with speed, simplicity, and measurable impact."

About Innovid


Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into the industry's core ad infrastructure for omnichannel planning, buying, and billing. Visit www.innovid.com to learn more.


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