[October 07, 2025]

Bluey: Bust-a-Move Bounces Onto Nex Playground Today

Nex, maker of Nex Playground, the active play system that gets families moving together, today announced the launch of Bluey: Bust-a-Move, an interactive, motion-powered game inspired by the Emmy® Award-winning animated series in partnership with BBC Studios. Available exclusively on Nex Playground, the new title invites families to laugh, dance, and play together through mini-games inspired by iconic Bluey episodes.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251007774093/en/

Nex Playground today announced the launch of Bluey: Bust-a-Move, an interactive, motion-powered game inspired by the Emmy® Award-winning animated series.

In Bluey: Bust-a-Move, players join Bluey, Bingo, Mum (Chilli), and Dad (Bandit) in an energetic collection of games that get families moving and laughing. Built for kids ages 4+ and designed to be enjoyed with kiddos, grown-ups, and grandparents alike, Bluey: Bust-a-Move will channel the show's signature blend of play, humor, and joyful family connection through multiplayer, motion-powered gameplay.

"With Bluey: Bust-a-Move, we're bringing the joyful spirit of Bluey directly to your living room," said David Lee, CEO and Co-Founder of Nex. "Bluey has a rare co-viewing magic that brings the whole family together, and we're excited for these mini-games to transform favorite Bluey moments into active fun for the whole family. From playing Keepy Uppy with balloons to cooking breakfast with Mum and Bingo, families can jump right into the world of Bluey together."

Bluey: Bust a Move features five mini-games inspired by fan-favorite episodes:

• Musical Statues - Dance to popular tracks from the show in this exciting game of freeze dance by earning points for creative and wacky moves. When the music stops, they'll need to freeze instantly to acquire bonus points.
• Keepy Uppy - Keep balloons afloat by jumping and moving, with Chattermax available to assist-either automatically or through a secondary player using the remote. This feature encourages collaborative play, making it easy for parents or grandparents to join in.
• Magic Asparagus - Mimic silly animal poses as Bluey uses the Magic Asparagus to transform her family into everything from chickens to kangaroos. The wilder the moves, the higher the score.
• Fancy Restaurant - Choose an episode-inspired recipe to stir, whisk, pour, fry, and more in this deliciously interactive kitchen adventure.
• Squash - Jump into a friendly game of squash between Bandit and Uncle Stripe, leaning and swinging to return the ball with perfect timing.

"We believe that play and by extension, gaming, has the power to bring families closer together, so partnering with Nex was a natural fit," said Marina Mello, Global Director of Gaming & Interactive at BBC Studios. "Nex's unique technology allows fans of all ages to quite literally 'jump' ito the fun together. The mini-games are not only inspired by fan-favorite episodes, they are purpose-built for shared play and unforgettable moments."

Nex Playground is a controller-free console designed for families, making active, communal play more accessible and engaging than ever through motion-powered gameplay. All data stays local to the device, and the system comes with a built-in camera cover, highlighting Nex's commitment to privacy and safety. After selling over 250,000 units to date, Nex Playground has become a breakout new platform for family gaming.

Fans can play Bluey: Bust-a-Move exclusively on Nex Playground with Play Pass-Nex Playground's membership pass that offers access to the entire catalog of games with no ads. Families interested in purchasing Nex Playground can find the active play system on Amazon as well as in Best Buy®, Target®, Walmart®, and Sam's Club® online and select retail stores nationwide. Store availability can be found at https://nexplayground.com/stores. To make the console more accessible, Nex Playground will be expanding retail availability into Canada later this month.

About Nex
Nex is on a mission to help families rediscover the joy of movement. Created by parents for parents, Nex combines technology and play to deliver fun, social, and interactive experiences powered by natural body motion, encouraging kids and adults to move more, play more, and have fun together. Nex Playground, the company's award-winning active play system, is purpose-built to get families moving year-round, with safety and privacy as core considerations in its intentional design. It is certified kidSAFE+ COPPA compliant and built to support healthy, active play for all ages and abilities. Nex is also a member of the Family Online Safety Institute (FOSI) non-profit organization that works to make the online world safer for kids and their families.

Nex Playground features a growing library of 45+ experiences, including motion and dance games, fitness and educational experiences, and Nex Originals. Content includes collaborations with partners like Hasbro, Sesame Workshop, and NBCUniversal. Nex has been recognized by Fast Company's Most Innovative Companies, TIME's Best Inventions, and Parents' Best Entertainment System for Families, and has earned Red Dot, IDEA, and Core77 international design awards.

To learn more, visit https://www.nex.inc or follow the company on Instagram and Facebook.

About BLUEY™
Bluey is created and written by Joe Brumm and produced by the multiple Emmy® Award-winning Ludo Studio for the Australian Broadcasting Corporation and BBC Studios Kids & Family.

Bluey is produced by Emmy® Award-winning Ludo Studio for ABC KIDS (Australia) and co-commissioned by ABC Children's and BBC Studios Kids & Family. Financed in association with Screen Australia, Bluey is proudly 100% created, written, animated, and post produced in Brisbane Queensland, Australia, with funding from the Queensland Government through Screen Queensland and the Australian Government. BBC Studios Kids & Family hold the global distribution and merchandise rights.

In Australia, the show is broadcast on ABC. The series airs and streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television.

About Ludo Studio
Ludo Studio is a BAFTA, multi-Emmy®, Logie and Peabody award-winning Australian studio and one of TIME's Most Influential Companies of 2024, that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au

About BBC Studios Brands & Licensing
The BBC Studios Brands & Licensing division is the driving force in extending BBC Studios IP through innovative brand extensions, fostering deep fan engagement worldwide. Partnering our iconic brands - including Doctor Who and Bluey - with the world's biggest brands, promoters, and publishers, ignites the imagination of fans and creates memorable brand-fame moments. Our diverse portfolio spans consumer products, live entertainment, gaming, and publishing, while BBC Studios Digital drives over 1 billion views per month, offering advertising and branded content opportunities. Supported by award-winning teams, we focus on finding visionary opportunities to enhance global brand impact and digital growth.

View source version on businesswire.com: https://www.businesswire.com/news/home/20251007774093/en/

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