Amber Studio and Arden Association Bring Vibrant Digital Art to Let's Glow SF
Amber, a full-service game development agency, and Arden, a nonprofit organization dedicated to promoting creative programs and the game development community, today announced participation in Let's Glow SF, a public art event that uses video projection mapping techniques with light and colors to project virtual images from local and international artists onto iconic buildings throughout San Francisco's Financial District. From December 3-12, 2021, visitors who pass by the outdoor exhibition space coordinated by Arden with creative partner Mindscape Studio, and sponsored by Amber, will be able to admire artistic creations on display.
Mihai Pohontu, CEO of Amber, said: "Community has always been a core value for our business, and we strive to engage in cultural programs that deliver real social impact. Joining this year's Let's Glow SF event is an opportunity for us to support our local Bay Area community, reaching visitors of all walks of life with a visually delightful show. We hope this event warmsthe hearts of the viewers and puts a smile on their faces this winter season."
Arden's concept animation for the Let's Glow SF event is "A Winter Dream." Winter is the time of the year when the days are the shortest, welcoming long nights when we dream of fantastic places, enveloped in magic. A winter dream is a journey through surreal worlds, where real elements behave in unexpected ways. It's a time machine that leads us through the chapters of this journey, replete with visions of music, toys, candy, rockets, and castles. Arden's animation features a clockwork device, candy clouds, the illuminated sky, and an enchanted castle, all combined with a merry melody of various musical elements at play.
Learn more about Amber and Arden cultural projects at https://arden.ngo/.
Amber is a global game development agency built by a collective of artisans residing in San Francisco, Los Angeles, Bucharest, Botosani and Guadalajara, which delivers a reference solution for creative work in interactive entertainment. The agency offers a full range of turn-key product development solutions, including concept-to-launch game production, live operations, co-development and studio services. Amber is structured as a network of studios with different specializations, which retains over 650 staff around the world. Amber partners with renowned brands including Disney (News - Alert), NBC Universal, Paradox Interactive, Rovio, That Game Company, and Raw Fury among others. https://amberstudio.com/
Arden is a non-profit charity of the game development community, pursuing educational and cultural programs for social impact. Its programs seek to provide technology access to vulnerable social groups and create opportunity by leveraging the skills of game developers to advance social goals. https://arden.ngo/.
Mindscape is a multimedia and creative technology studio. Our works have received awards at international festivals and events: Gold for Projection Mapping Supplier at Eventex Awards 2020, Mapping-Landscape Individual Award Nomination at CITIC Press Lightening Selection 2020, Public Choice Award at iMapp 2018, 1st Place at Spotlight Festival 2018, Best Experimental Mapping & Best VJ Award at Visual Artist Awards 2018, Public Choice Award at iMapp 2015. At Mindscape Studio, we push the limits and accomplish the impossible. Our art directors, motion designers, and technology specialists will always find a way to make your dreams come true. In the name of our love for image, color, vibration, and most of all, new technology. https://www.mindscapestudio.ro/
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